【作者】 陈静；

【导师】 李永忠；

【作者基本信息】 福州大学 ， 信息管理与信息系统， 2019， 硕士

【摘要】 公共信息服务公众采纳行为既受到供给方群体的决策行为影响,又遵循需求方个体行为规律与内在驱动。在“互联网+政务服务”背景下,政府原有的“以信息公开为主的被动式服务模式”正在向“精细化管理、针对性服务、完善优化的主动式服务模式”转变,公共信息服务建设项目技术要求更高,投资更大。全国多省市对公共信息服务政企合作模式进行积极尝试,该模式下参与主体之间(政府部门、公众、信息企业)的关系网络(监管、采纳、积极运作)演变得愈加复杂,呈现机遇与风险并存态势。此外,需求方的采纳行为还受到行为规律等诸多因素的影响,培养公众对公共信息服务的采纳与持续使用是一个动态与耗时的过程。基于此,本文以公众采纳行为为研究对象,分别从服务供给方与需求方视角展开分析,借助演化博弈理论、系统动力学仿真方法和结构方程模型,结合“智慧朝阳服务网”建设项目与公众采纳“e福州”APP情况,进行定性与定量相结合的研究,以期为提升公共信息服务质量,优化公共信息服务体验,促进公众采纳行为提供参考与借鉴。本次研究主要由五部分组成:第一部分主要概述研究背景、选题意义以及相关理论的研究现状;第二部分是对演化博弈理论、系统动力学仿真法、采纳行为相关基础模型等与本文有关的概念知识进行介绍;第三、四部分是本文的重点研究部分。其中,第三部分主要基于公共信息服务供给方视角,在政企合作模式下,将参与主体锁定为政府部门-公众-信息企业,建立了公共信息服务参与主体演化博弈模型,利用系统动力学理论对该模型进行仿真,并结合北京市“智慧朝阳服务网”公共信息服务建设项目进行分析。第四部分基于公共信息服务需求方视角,根据公众采纳过程不同阶段的特点,分别构建公众初始采纳阶段I模型和持续采纳阶段II模型,结合“e福州”APP使用情况进行实证研究,运用结构方程模型对研究假设进行检验。第五部分为本文的总结部分,对供需视角下的研究结论进行梳理并给出相应建议。结果表明,公众的行为选择受到政府部门的监管力度与信息企业的运营理念的双重影响;不同的采纳阶段,影响行为的因素与路径存在差异,文中构建的采纳行为相关模型均具有较好的拟合效果。更多还原

【Abstract】 The public adoption behavior in public information service is not only influenced by the decision-making behavior of the supply-side group,but also obeys the individual behavior law and internal drive on the demand side.Under the background of "Internet Government Affairs Service",the government’s original "passive service mode based on information openness" is changing to "meticulous management,targeted service and perfect and optimized active service mode".Public information service construction project technical requirements are higher,investment is greater.Many provinces and cities in China actively try to cooperate with government and enterprise in public information service.Under this mode,the relationship network(supervision,adoption,active operation)between the participants(government departments,the public,information enterprises)evolves more and more complex,presenting the opportunity and the risk coexistence situation.At the same time,the demand-side ’s adoption behavior is influenced by many factors,such as behavior rules,so it is a dynamic and time-consuming process to train the public to adopt and use public information services.Based on this,the paper takes the public adoption behavior as the research object and analyzes it from the perspective of the service supply side and the demand side,with the help of the evolutionary game theory,the system dynamics simulation method and the structural equation model.Combined with the construction project of "intelligent sunrise service network" and the adoption of "e Fuzhou" APP by the public,the qualitative and quantitative research is carried out in order to improve the quality of public information service and optimize the experience of public information service,in order to promote the public to adopt behavior to provide reference.The research content of this paper is divided into five parts: the first part mainly introduces the research background,the significance of the topic,and the research status quo of related theories;The second part introduces the evolutionary game theory,the simulation method of system dynamics and the basic model of adopting behavior.The third,fourth part is the key part of this paper.Among them,the third part is mainly based on the public information service supplier perspective,under the cooperation mode of government and enterprise,the public information service participation is locked into the government department,the public and the information enterprise.The evolutionary game model of public information service participants is established.The model is simulated by using system dynamics theory,and the analysis of public information service construction project of "intelligent sunrise service network" in Beijing is carried out.The fourth part is based on the public information service demand-side perspective,according to the characteristics of different stages of the public adoption process,respectively,building the initial public adoption stage I model and the continuous adoption stage II model.Based on the empirical study on the use of "e Fuzhou" APP,the structural equation model is used to test the research hypotheses.The fifth part is the summary part of this paper,which combs the research conclusion from the perspective of supply and demand and gives the corresponding suggestions.The results show that the choice of public behavior is influenced by the supervision of government departments and the business philosophy of information enterprises.At different adoption stages,there are differences in the factors and paths that affect the behavior.The adoption behavior-related models constructed in this paper have good fitting effect.更多还原