【作者】 王丽娜；

【导师】 安秀伟；

【作者基本信息】 山东师范大学 ， 国际政治， 2021， 硕士

【摘要】 随着网络社会化、公众化和全球公民社会的兴起以及科技传播媒介的发展,国家间外交界域相互融合,网络空间对于外交活动的影响逐渐加深。与传统媒体网络空间结合而产生的新型媒体产业已成为各国参与全球活动的首要选择。一方面,新媒体外交的兴起对于网络信息安全与防范模式构建具有指导作用;另一方面,充分利用新媒体外交的特点更是实现又快又好传播价值观念,维护自身利益,构建和谐舆论环境的重要手段。中国新媒体外交的发展经历了在理念上不断提升、在机制上不断完善、在实践中不断丰富的发展过程。但美国利用网络技术优势,对中国进行外交打压,已成为我国当前面临的紧迫的政治风险,因而对美国政府和公众进行新媒体外交,处于重要地位。当下中美关系较为紧张,美国利用新媒体平台向中国公众输出大量正面信息以获得中国公众的好感,并利用新媒体的舆论导向功能切入到与中国的外交过程中。面对美国的新型外交方式,本文主要对新世纪以来中国对美国新媒体外交进行分析研究,探讨的核心问题是,在中美关系中,中国对美新媒体外交取得的成效与面临的问题和挑战。在当前新媒体时代下,中国完善内部新媒体外交体系及传播机制途径,展望中国对美国开展有效的新媒体外交。立足中国角度,从对美新媒体外交出发,梳理新媒体与外交关系、新媒体外交的运作机制以及中国新媒体外交的产生与发展,旨在通过从中国内部新媒体外交体系、美国对中国新媒体外交的阻碍两个角度,分析中国对美新媒体外交面临的挑战。并结合我国新媒体外交发展情况,针对问题,分别从中国新媒体外交制度与传播力、对美攻防结合的新媒体外交策略两个层面,探求中国对美国乃至在国际上有效开展新媒体外交的对策。本文研究有助于中国合理利用新媒体工具展开积极应对,让中国更好地利用新媒体引导中美两国公众,向美国公众还原中国真相,从而树立良好的国家形象。此外,新媒体外交研究需要不断加强,须自觉推动并提升对美新媒体外交的媒体话语权,通过新媒体进行有效传播与外交,塑造一个良好的国际舆论环境,使中国实现全面、真正的崛起。更多还原

【Abstract】 With the rise of network socialization,public and global civil society,as well as the development of scientific and technological media,diplomatic boundaries among countries are integrated,and the influence of cyberspace on diplomatic activities is gradually deepening.The new media industry combined with the traditional media cyberspace has become the primary choice for countries to participate in global activities.On the one hand,the rise of new media diplomacy plays a guiding role in the construction of network information security and prevention mode.On the other hand,making full use of the characteristics of new media diplomacy is an important means to realize fast and good dissemination of values,safeguard their own interests and build a harmonious environment of public opinion.The development of China’s new media diplomacy has gone through a process of continuous improvement in concept,improvement in mechanism and enrichment in practice.However,it has become an urgent political risk for China that the United States uses the advantages of network technology to carry out diplomatic suppression against China.Therefore,new media diplomacy for the American government and the public is in an important position.At present,Sino-US relations are tense.The US uses new media platforms to export a large number of positive information to the Chinese public in order to gain their goodwill,and takes advantage of the opinion-oriented function of new media to enter into the diplomatic process with China.In the face of the new diplomatic mode of the United States,this paper mainly analyzes and studies China’s new media diplomacy to the United States since the new century,and discusses the core issue that China’s new media diplomacy to the United States has achieved results and faced problems and challenges in Sino-American relations.In the current era of new media,China is improving its internal new media diplomacy system and communication mechanism and looking forward to China’s effective new media diplomacy toward the United States.Based on China’s point of view,from the start of the new media diplomacy,combing new media and foreign diplomatic relations,new media operation mechanism as well as the generation and development of China’s new media diplomacy,through internal new media diplomacy system from China,the United States to China’s new media diplomatic obstacles and public perception of China and the United States three point of view,analyses the challenges faced by Chinese new media diplomacy.Combined with the development of China’s new media diplomacy,in view of the problems,China’s new media diplomacy system and communication power,the new media diplomacy strategy of combining offense and defense with the United States and the correct guidance to the Chinese and American public,to explore China’s effective implementation of new media diplomacy to the United States and even in the world from three aspects.The research of this paper is helpful for China to make rational use of new media tools to carry out positive responses,so that China can better use new media to guide the public of China and the United States,and restore the truth of China to the American public,so as to establish a good national image.In addition,the study of new media diplomacy needs to be continuously strengthened.It is necessary to consciously promote and enhance the media discourse power of new media diplomacy to the United States,to show the real China to the world,to conduct effective communication and diplomacy through new media,to create a good international public opinion environment,and to realize the comprehensive and real rise of China.更多还原