节点文献
Y汽车租赁公司组织沟通研究
The Study on Organizational Communication in Automobile Leasing Company Y
【作者】 王莉;
【导师】 张炜;
【作者基本信息】 对外经济贸易大学 , 企业管理, 2020, 硕士
【摘要】 组织沟通是组织的生命线,传递组织前行和发展所需的必要信息。良好的组织沟通是确保组织顺利运行的重要条件。在现如今瞬息万变的市场环境下,企业的组织结构日趋复杂,员工的教育程度、思维方式、行为习惯和年龄特征等方面也存在着巨大差异。在这种情况下,组织沟通作为一种共享信息、交流意见、激励员工、解决问题和化解冲突的工具,对企业的生存和发展起着尤为重要的作用。本研究以Y公司为研究对象,通过查阅相关的文献资料,了解组织沟通基础理论和研究概况。并在此基础上,为Y公司设计了组织沟通情况调查问卷,通过问卷调研了解到Y公司的组织沟通现状,并根据现状归纳总结了Y公司五大沟通问题,即沟通方式、类型、渠道、频率存在不足,上下级之间未建立良好的沟通氛围,员工及部门间沟通不顺畅,各项组织信息未得到高效共享,以及组织沟通的有效性较低。本研究还从组织因素、个人因素和文化因素三个方面对Y公司组织沟通问题的成因进行了分析。此外,本研究还利用文献研究法和案例研究法,运用相关的组织沟通理论,结合Y公司的实际,提出解决Y公司组织沟通问题的四大对策,即建立完善的组织沟通机制、创建民主和谐的组织沟通文化、建立组织沟通考核监督制度,以及建立信息数据库以保障信息沟通透明度。从实践角度来讲,这些对策有助于重塑Y公司的组织沟通格局,改善Y公司的企业文化,提高组织凝聚力和向心力,提升组织成员的管理水平和沟通技能,进而加速组织运行效率,促进组织目标的实现。作为汽车租赁行业的代表企业之一,希望Y公司的组织沟通实践对行业中其他企业也可以起到借鉴作用。
【Abstract】 Organizational communication is the lifeline of an organization,and conveys the necessary information needed for organization’s advance and development.Good organizational communication is an important aspect to ensure the smooth operation of organizations.In today’s fast-changing market environment,the organizational structures of enterprises are becoming increasingly complex.And there are also huge differences in educational levels,thinking styles,behavioral habits and age characteristics of employees.Facing with this situation,organizational communication,as a tool for sharing information,exchanging opinions,motivating employees,solving problems and resolving conflicts,is particularly important for the survival and development of enterprises.This thesis takes Company Y as the object.By consulting relevant literatures,this thesis summarizes the basic theory and research overview of organizational communication.Based on this,a questionnaire for organizational communication was designed for Company Y.Through the questionnaire survey,the Company Y’s current situation of organizational communication is learned.Then the thesis summarizes the five major communication problems of Company Y on the basis of the current situation---the communication methods,types,channels and frequencies are all needed to optimize;the communication atmosphere between employees and their supervisors are not good enough;communications among employees and departments are not smooth;all kinds of organizational information are not efficiently shared;as well as organizational communication is less effective.This thesis also analyzes the root causes of organization communication problems of Company Y from three aspects---organizational factors,personal factors and cultural factors.Furthermore,this thesis also proposes four major countermeasures to solve the organizational communication problem of Company Y---establishing a sound organizational communication mechanism,creating democratic and harmonious organizational communication culture,establishing organizational communication assessment and supervision system,as well as creating information database to ensure information communication transparency.From a practical perspective,these countermeasures can help to reshape Company Y’s organizational communication structure,improve its corporate culture,promote its organizational cohesion and centripetal force,improve the management level and communication skills of organizational members,so as to accelerate the efficiency of organizational operation and promote the achievement of organizational goals.As one of the representative enterprises in automobile leasing industry,it is hoped that Company Y’s organizational communication practices can also serve as a reference for other enterprises in the industry.
【Key words】 Organizational Communication; Automobile Leasing Industry; Communication Mechanism; Communication Effectiveness;