【作者】 赵阳；

【导师】 唐建生；

【作者基本信息】 天津大学 ， 工商管理， 2019， 硕士

【摘要】 WJ绿色建筑产业投资有限公司是J省C市WJ区绿色建筑产业开发园区管委会组建的国有企业,拥有已建成的绿色建筑产业示范园区,初步具备了园区规划、建设、运营全产业链布局。但是,公司在市场实体化自主经营、人力资源、运营能力等方面存在一些方向性问题。本文依据深入的分析,构建其发展战略,力争使WJ绿色建筑产业投资有限公司在激烈的竞争中获得竞争优势。本文在分析国内外研究成果的基础之上展开分析,对企业战略管理的概念和一些常用的分析模型进行了描述。随后根据文献和实地访谈得来的WJ绿色建筑产业投资有限公司的现状,构建PEST模型,从政治、经济、社会、技术四个方面深入分析企业宏观环境,接着构建波特五力模型分析产业环境,得出了企业具备较强的利用外部环境和抵御外部风险的能力。又从业务能力、管理能力、财务资源、实物资源、人力资源、无形资源的角度分析企业内部环境,得出了企业具备较强的扬长避短的内部能力。在此基础之上通过SWOT模型和GE矩阵模型,匹配内外环境,针对性的构建总体战略和具体细分业务策略,最终描绘了如金字塔般的总体战略、业务战略、保障措施的战略体系。更多还原

【Abstract】 WJ Green Building Industry Investment Co.,Ltd.is a state-owned enterprise set up by the Management Committee of WJ Green Building Industry Development Park in C City,J Province.It has built a green building industry demonstration park with preliminary layout of the whole industrial chain of Park planning,construction and operation.However,there are some directional problems in the aspects of market entity,self-management,human resources and operation ability.This thesis,based on in-depth analysis,strives to establish its development strategy and make WJ Green Construction Industry Investment Co.,Ltd.gain competitive advantage in the fierce competition.Based on the analysis of the research results at home and abroad,this thesis describes the concept of enterprise strategic management and some commonly used analysis models.Then,according to the status quo of WJ Green Building Industry Investment Co.,Ltd.obtained from literature and field interviews,the PEST model is constructed,with which macro-environment of enterprises is analyzed in depth from the aspects of politics,economy,society and technology.Next,Porter’s five-force model is established to analyze the industrial environment,and draws a conclusion that the enterprise has a strong ability to utilize the external environment and resist external risks.From the perspective of business ability,management ability,financial resources,physical resources,human resources and intangible resources,this thesis analyses the interior environment of the company to conclude that the enterprise has a strong internal ability to enhance its strengths and avoid its weaknesses.On this ground,through the SWOT model and GE matrix model,after matching the internal and external environment,targeted construction of the overall strategy and specific sub-business strategy,the thesis finally describes the pyramid-like strategic system with overall strategy,business strategy and security.更多还原