【作者】 李娜；

【导师】 马苓；

【作者基本信息】 河北工业大学 ， 工商管理硕士（专业学位）， 2018， 硕士

【摘要】 随着现代经济的快速发展以及市场竞争的日益激烈,中小企业在发展过程中遇到了很多问题,尤其是员工大量离职以及工作积极性差等问题。与此同时,移动互联网的高速发展,深刻地改变了人们对信息产品的消费习惯。在这种趋势下,各种移动应用也应运而生,如此繁杂的移动网络应用如何整合,成为用户推广自己的一个难题。为了解决这一难题,[.手机]域名注册局创新了“手机域名+微入口”模式,将多种移动应用整合到一个入口,提升了政府和企事业单位宣传推广时的效率和效果。中盛域名公司是其在天津的营销服务中心。公司致力于中小企业的域名注册、运营维护、推广等服务。由于公司对于员工的激励问题不够重视,导致人才大量流失,员工的工作积极性差。因此,解决员工激励方面的问题,已经成为公司的重中之重。本文研究的主要目的是通过对中盛域名公司的员工激励现状研究,挖掘公司员工激励体制方面存在的问题和不足,根据前人的成功经验并结合本企业的实际情况,提出针对性的对策建议。其重要意义在于:第一,降低过高的员工离职率,从而降低企业的人力资源管理成本;第二,保持一定的员工工作积极性,有利于企业的业务拓展,保证企业长期健康的发展。本文采用调查研究以及理论与实践相结合的方法,重点对中盛域名公司现行的员工激励进行深度研究与分析,并根据实际问题提出相应的激励对策,建立完善的薪酬及福利方案、灵活的绩效考核体系、设置有效的培训方案,开展员工职业生涯通道设计,以期改善员工工作积极性差、人员大量流失的现状,使他们的工作积极性和主动性发挥到极致,为企业发展做出更多的贡献。更多还原

【Abstract】 With the rapid development of modern economy and the increasingly fierce market competition,a lot of problems in the development process of small and medium-sized enterprises,especially the issue such as difference of employees work enthusiasm and a wide range of departure.At the same time,the rapid development of mobile internet has profoundly changed people’s consumption habits of information products.In the trend,various mobile applications have emerged,and how to integrate such complex mobile network applications becomes a difficult problem for users to promote themselves.In order to solve this problem,the [.mobile phone] domain name registration bureau has innovated the mode of “mobile domain+micro-portal”,to integrate a variety of mobile applications and an entrance,improve the government and the enterprises and institutions promote efficiency effectiveness.Zhongsheng domain name company is its marketing service center in tianjin.The company is committed to the domain name registration,operation and maintenance,promotion and other services of small and medium-sized enterprises.Due to the lack of attention paid by the company to the employees’ incentive problems,the staff’s enthusiasm for work is poor.Therefore,it has become a top priority to solve the problem of employee motivation.The main purpose of this study is to study the status quo of employees of zhongsheng domain name company,the problems and deficiencies in the incentive system of employees in the company and explored,and the corresponding countermeasures and suggestions are put forward according to the previous successful experience and combining with the actual situation of the company.Its significance lies in: firstly,reducing the high employee turnover rate,thus reducing the human resource management cost of the enterprise;Second,maintain the enthusiasm of the staff,which is conducive to the business expansion of the enterprise and guarantee the long-term healthy development of the enterprise.Based on the investigation and study,and the method of combining theory and practice of incentive employees of companies in a domain of the current deep research and analysis,and put forward the corresponding incentive countermeasures according to the practical problems,establish a perfect compensation and benefits package,flexible performance evaluation system,set up effective training plan,carry out employee career path design,in order to improve the staff’s work enthusiasm and the present situation of the huge loss of personnel,make their work enthusiasm and initiative to the maximum,and make more contribution for the enterprise development.更多还原