【作者】 李金良；

【导师】 赫连志巍； 齐铁军；

【作者基本信息】 燕山大学 ， 工商管理（专业学位）， 2020， 硕士

【摘要】 绝味食品股份有限公司(以下简称绝味公司)是一家上市食品企业,随着国家对食品行业大力整顿,颁布各项法律法规规范行业发展,给食品行业发展带来了新的发展机会,食品行业市场竞争愈加激烈。面对机会与挑战,绝味食品股份有限公司如何抓住机会,在分析发现并解决企业自身问题的基础上,能够制定出符合公司的发展战略方案是企业发展的关键所在。本文梳理和研究公司的发展战略理论,对绝味公司的内部和外部环境进行理论分析,提出并制定绝味公司未来发展的战略目标、实施对策和保障措施。首先,在分析国内外研究现状的基础上,根据企业发展战略管理理论,运用PEST分析法和行业五力模型分析法,对绝味公司外部环境和行业环境进行分析,发现绝味公司所面临的机会与威胁;从人力资源、市场开发、加盟商管理等方面对绝味公司内部环境进行分析,找到企业的优势和劣势。其次,根据外部环境分析得出绝味公司面临的机会和威胁,内部环境分析得出的绝味公司存在的优势和劣势,应用SWOT分析方法确定战略方向,通过方案对比设计企业发展战略方案,结合公司实际确定绝味公司技术发展战略方针、战略周期、战略方向、战略目标、战略重点及战略阶段划分。最后,为保证发展战略的实现,针对绝味公司战略实现存在的问题,制定企业发展战略实施对策及保障措施,包括企业产品营销实施对策、技术领先实施对策、人力资源实施对策、加盟商管理实施对策,以及发展人才控制、资金保障、文化保障方面的企业发展战略保障措施。更多还原

【Abstract】 JueWei Food Co.,Ltd.is a listed food enterprise.With the state’s efforts to rectify the food industry and promulgate various laws and regulations to regulate the development of the industry,new development opportunities have been brought to the development of the food industry,resulting in increasingly fierce market competition in the food industry.In the face of opportunities and challenges,how to seize the opportunity to formulate the development strategy in line with the company on the basis of analyzing and solving the company’s own problems is the key to the development of the company.This paper analyzes the theory of corporate development strategy and applies strategic management theory analysis method to analyze the internal and external environment of the company,and to formulate the development strategic target of JueWei company as well as the corresponding implementation countermeasures and safeguard measuresFirst of all,according to the enterprise development strategy management theory which is based on the analysis of domestic and foreign research status,using the PEST analysis method and the five forces model analysis method to analyze the external macro environment and the industry environment of JueWei company.The goal is to explore the opportunities and threats that exists and to find the enterprise’s strengths and weaknesses from human resources,market development,franchisee management and other aspects at the same time.Secondly,according to the external environment faced by companies to analyze the opportunities and threats.At the same time,this paper analyzes the strengths and weaknesses of the company based on the internal environment.SWOT analysis method is applied to determine the strategic direction.The enterprise development strategic plan is designed through the comparison of plans.The purpose is to determine the company’s technology development strategy,strategic cycle,strategic direction,strategic objectives,strategic priorities and strategic phase division based on the company’s actual situationFinally,aiming at the existing problem of corporate strategy implementation to make enterprise development strategic countermeasure and safeguard measures,which in order to guarantee the realization of technology innovation strategy.This strategy includes the enterprise product marketing implementation strategy,technology leading implementation strategy,human resources implementation strategy,franchisee management implementation strategy,as well as the development of talent control,capital security,cultural security aspects of the enterprise development strategy security measures.更多还原