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面向儿童青少年的平行实境游戏设计研究

Research on the Design of Alternate Reality Game for Child and Adolescent

【作者】 杨静

【导师】 骆雯;

【作者基本信息】 华南理工大学 , 工业设计工程(专业学位), 2020, 硕士

【摘要】 平行实境游戏是一种以真实世界为平台,融合各种虚拟的游戏元素,玩家可以亲自参与到角色扮演中的多媒体互动游戏。主要是游戏行业面对儿童青少年沉迷游戏这一社会问题,为培养儿童青少年社会责任等进行的有益探索。平行实境游戏诞生于2000年前,国外已在教学中有所运用,并证实平行实境游戏在对儿童青少年成长和社会责任培养等方面具有积极影响。而国内目前的游戏主要以商业电子游戏为主,多为学龄前益智游戏或是成人向电子竞技游戏,缺乏引导儿童青少年关注社会与生活的游戏品类。面对这种情况,本文针对儿童青少年这一特别使用人群,采用综合性交叉研究方法,深入该类游戏的设计研究及设计实践,以期为国内平行实境游戏作为儿童青少年环保教育的有益补充提供参考和依据。本文主要研究内容包含以下三个核心部分:一是用户研究部分。通过线上网络调研和线下实地调研两种渠道,采取访谈、观察法等多种综合性定性研究方法,辅助以大数据调研报告分析,从个性、生活状态、兴趣爱好、游戏生活四个方面的特征来描述研究所得的儿童青少年用户画像。二是平行实境游戏的设计研究部分。采取文献调研法、案例分析法等交叉研究方式,首先,阐释平行实境游戏的概念,从平行实境游戏中虚拟和现实世界的关联研究、不同分类方式及选取、重要的技术基础等,深入理解平行实境游戏为社会服务的内涵以及运行基础环境,总结平行实境游戏的主要内容组成,为把握平行实境游戏本质和运行规律奠定基础。其次,提出平行实境游戏的设计策略,包含:剖析平行实境游戏的三个核心元素(媒介、叙事结构和社交)构成;构建平行实境游戏的逻辑框架;以可重玩性、可适应性和可拓展性三个目标为设计导向,得到延长平行实境游戏生命周期的设计策略,提出面向儿童青少年的平行实境游戏设计思路。三是平行实境游戏的设计实践研究部分。笔者从表象层、结构层和思想层构建游戏的世界观,根据世界观设定游戏系统和信息架构图并完成交互设计,继而完成游戏图标(Logo)、角色及场景、阵营徽章和完整游戏界面的视觉设计,并制作游戏动画视频。最终设计了一款面向儿童青少年、辅助教育类的平行实境游戏——《垃圾战争》,它是带有角色扮演性质的分阵营竞争玩法类型,玩家通过多种方式收集现实生活中不同种类(分类)的垃圾来获得积分和徽章,为所在阵营的胜利做出贡献。在完成游戏设计之后,笔者对多名儿童青少年用户进行线上访谈,汲取他们对游戏设计的反馈和意见。并注册开发者帐号,将游戏动画视频等上传国内知名游戏社区Tap Tap平台一月有余。游戏目前预约人数达到367,总评分9.9(十分制),得到16条积极评价,整体反映效果良好。本文的主要研究结论:第一,从个性特征、生活形态、兴趣爱好和游戏生活四个方面初步得到儿童青少年的用户画像。第二,深入分析平行实境游戏的发展和运作规律,得到延长平行实境游戏生命周期的设计策略,提出面向儿童青少年的平行实境游戏设计思路。第三,依据设计策略和思路进行平行实境游戏的设计实践,设计了一款渗透环保理念的平行实境游戏(《垃圾战争》),通过游戏引导儿童青少年养成垃圾分类的生活习惯。整体而言,本作品得到多数儿童青少年玩家的好评与期待,达到了较好的预期效果。

【Abstract】 The Alternate Reality Games is a multimedia interactive game that uses the real world as a platform and integrates various virtual game elements.Players can personally participate in role-playing.Mainly,the game industry is faced with the social problem of children and adolescents indulging in games,and it is a useful exploration to cultivate the social responsibility of children and adolescents.Alternate Reality Games were born before 2000,and have been used in teaching abroad,and confirmed that Alternate Reality Games have a positive impact on the growth of children and adolescents and the development of social responsibility.The current domestic games are mainly commercial electronic games,mostly preschool puzzle games or adult-oriented e-sports games,and lack of game categories that guide children and adolescents to pay attention to society and life.Faced with this situation,this article adopts a comprehensive cross-research method for children and adolescents as a special user group,and delves into the design research and design practice of such games,with a view to providing domestic alternate reality games as a useful supplement to children and youth environmental education references and basis.This article mainly includes the following three core parts:One is the user research part.Through two channels of online research and offline field research,a variety of comprehensive qualitative research methods such as interviews and observation methods are used to assist with the analysis of big data research reports.Describe the characteristics of users from four aspects: personality,life state,interests and hobbies,and game life.The second is the design and research part of alternate reality games.First,it is to explain the concept of Alternate Reality Games,adopting cross-research methods such as literature research method and case analysis method.From the research on the relationship between virtual world and real world in Alternate Reality Games,different classification methods,and the technical foundation of realization,etc.,we have a deep understanding of parallel reality connotation and basic environment for social services of environment games,summarize the main content of alternate reality games,and lay the foundation for grasping the essence and operation rules of Alternate Reality Games.Secondly,it puts forward the design strategy of Alternate Reality Games,including: analyzing the three core elements(media,narrative structure and social)of Alternate Reality Games;constructing the logical framework of Alternate Reality Games;guided by the three design goals of playability,adaptability and expansibility,it obtains the design strategy of prolonging the life cycle of Alternate Reality Games,and puts forward the design strategy for children’s youth Youth’s Alternate Reality Games design ideas.The third is the design practice research part of the Alternate Reality Games.The author builds the world view of the game from the appearance layer,structural layer and thought layer,sets the game system and information architecture diagram according to the world view and completes the interactive design,and then completes the visuals of the game icons(Logo),characters and scenes,camp badges and the complete game interface design and produce animated game videos.Finally got this parallel reality game for children and adolescents-"Rubbish War",it is a role-playing type of camp-based competition gameplay type,players collect real-life different types(classifications)of garbage in various ways Earn points and badges to contribute to the victory of your camp.After the game design is completed,the author conducts online interviews with many children and adolescent users to summarize their feedback and improvement opinions on game design.And register a developer account,upload game animation videos,etc.to the domestic well-known game community Tap Tap platform for more than a month.The game currently has 367 reservations,a total score of 9.9,and 16 positive reviews.The overall response is good.The main conclusions of this paper are as follows: First,the user portraits of children and adolescents are initially obtained from the four aspects of personality characteristics,lifestyle,hobbies and game life.Second,in-depth analysis of the development and operation of Alternate Reality Games,to get a design strategy to extend the life cycle of alternate reality games,and put forward ideas for alternate reality games design for children and adolescents.Third,based on the design strategy and ideas for the design and practice of Alternate Reality Games,I designed a parallel reality game("Rubbish War")that permeates the concept of environmental protection,and guides children and adolescents to develop the habits of garbage classification through games.Overall,this game is well received and expected by most children and young players.

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