【作者】 蒋琳；

【导师】 张大鲁；

【作者基本信息】 苏州大学 ， 艺术设计（专业学位）， 2020， 硕士

【摘要】 数字技术的出现已经成功地将图像、文本、声音和其他信息转换成二进制字符,并通过各种各样的媒介进行传输。媒介是大众用来生产、展示、传播以及获取信息的工具。人们通过媒介创造且呈现出的媒介世界获取信息,甚至根据所获得的信息来指导人们的现实生活。就这样,媒介构成了信息与人类之间沟通的桥梁。这座桥梁的特性直接影响了信息传播的能力和效率。汉字设计作为艺术信息的一种也同样受其依附的媒介特性所影响而变化。基于目前数字化技术的不断发展,媒介呈现出跨载体、跨形态的特点。跨载体是指同一信息跨越多个媒介载体呈现。跨形态指的是声音、文本、图片、动画等多种媒介形态的多重组合。这样的媒介特点与其自然性和社会性相结合,反映群体或个别的行为文化,组成了跨媒介时代特点。为了汉字设计在跨媒介时代中更有效地传播,其往往需要根据不同的媒介特性来转换设计本身。在跨媒介时代中,汉字设计在表现形式上,与其在旧媒介时期中传播时往往需要依靠静态纸性媒介不同。由于多重媒介共同作用的原因,导致汉字设计不再局限于静态,而是需要更新发展出适合屏幕介质、多媒介传输等审美需求的动态汉字设计。汉字的动态设计不仅是跨媒介传播环境影响下的一种新趋势,也是将新媒介技术这一时代产物与汉字这一具有中国特色的文化符号设计相结合的一种新方式。本文研究在跨媒介时代下汉字在各种媒介上的设计表现,以解决汉字设计如何更好地进行传播的理论方法。更多还原

【Abstract】 The emergence of digital technology has successfully transformed image,text,sound and other information into binary characters,and transmitted through a variety of media.Media is a tool used by human to produce information.People get information through the media world created and presented by the media,and even guide people’s real life according to the information they get.In this way,media constitutes a bridge between people and information,between information and information,and between people.The features of the bridge directly affect the power of information dissemination.As a kind of art information,Chinese character design is also influenced by its dependent media characteristics.Based on the developing digital technology,the media presents the features of Cross-media including Cross-carrier,Cross-form and so on.Cross-carrier means that the same information spans numerous media carriers.It appears in both traditional paper media and Screen-media characterized by Screen-media.Cross-form refers to the numerous mixture of picture,text,voice and other media forms.Such media characteristics,combined with their naturalness and sociality,reflect the group or individual behavior culture and form the characteristics of the Cross-media era.In order to spread Chinese character design more effectively in the Cross-media era,it often needs to change the design itself according to different media characteristics.In the Cross-media era,Chinese character design in the shape of expression is not same as that in the old media period,which often depends on stationary paper media.Due to the joint effect of multiple media,Chinese character design is no longer limited to static,but needs to update and develop the dynamic aesthetic needs of screen media,network technology,multi-media transmission and design information output terminal Chinese character design.The dynamic design of Chinese characters is not only a new trend under the influence of Cross-media communication environment,but also a new way to combine the digital media technology with the Chinese character font design,a cultural symbol design with Chinese characteristics.As an primary part of human historical activities,it plays an significant role in human self-improvement and social development.This paper studies the design performance of Chinese characters in various media in the era of Cross-media,in order to solve the theoretical method of how to better communicate Chinese character design.更多还原