【作者】 张驰；

【导师】 程文文；

【作者基本信息】 厦门大学 ， 工商管理（MBA）（专业学位）， 2019， 硕士

【摘要】 随着近两年中国汽车市场增速变缓,多元化经营和精细化管理成为汽车经销商集团保持利润增长的重要形式。汽车经销商百强集团的现状表明,在行业集中度进一步提升和新车销售利润状况没有较大改善的前提下,向汽车后服务市场尤其是保险、金融和二手车等多元化业务要利润,已成为汽车经销商提升盈利能力的重要组成部分。面对销售利润率持续下降、新汽车销售管理政策出台、互联网直销等新兴商业模式不断冲击的环境下,传统4S店经营模式已开始备受质疑,汽车经销商只能在变革中求生。本文以A经销商集团为例,着重论述具备一定规模效应的汽车经销商在不断做大做强产业的同时,如何建立适应多元化发展的组织结构,并通过设计合理的组织模式及实施有效的组织变革,既能有效提升内部管理效率,又能积极适应外部竞争环境的变化。通过积极探讨行业组织结构设计的解决方案,促进中国百强汽车经销商行业在新形势下的转型发展,以更好面对行业竞争和利润持续增长的挑战,实现组织资源价值和组织绩效的最大化。更多还原

【Abstract】 With the slow growth of China’s automobile market in recent two years,diversification and fine management have become an important form of profit growth for automobile dealer groups.The current situation of Top 100 automobile dealers shows that,on the premise that the industry concentration is further improved and the profit of new car sales is not greatly improved,it has become an important part of improving the profitability of automobile dealers to make profits from diversified business,such as insurance,finance and used cars,in the automobile after-service market.Faced with the continuous decline in sales profit margin,the introduction of new automobile sales management policies,and the impact of new business models such as Internet direct sales,the traditional 4S store business model has begun to be questioned,and automobile dealers can only survive in the transformation.Taking A dealer group as an example,this paper emphatically discusses how to establish an organizational structure adapting to diversified development for automobile dealers with certain scale effect while continuously enlarging and strengthening the industry.By designing a reasonable organizational model and implementing effective organizational changes,it can not only effectively improve the efficiency of internal management,but also actively improve the efficiency of internal management.Adapt to changes in the external competitive environment.By actively discussing the solutions to the organizational structure design of the industry,we can promote the transformation and development of China’s top 100 automobile dealer industry under the new situation,in order to better face the challenges of industry competition and sustained growth of profits,and maximize the value of organizational resources and organizational performance.更多还原