【作者】 陈佳；

【导师】 杜义飞；

【作者基本信息】 电子科技大学 ， 工商管理硕士（专业学位）， 2020， 硕士

【摘要】 改革开放以来,中国经济发展迅猛,GDP总量已跃居世界第二,人均可支配收入稳步增长,人们对奢侈品的消费总量也随生活水平的提高而增加。中国成为了奢侈品消费大国之一,各个品牌商积极扩大在中国市场的布局。在中国本土市场中,也随着互联网、大数据的快速发展,涌现出了大批新兴奢侈品互联网公司。它们以一种全新的形态进行商品提供和服务提供,以满足国内巨大的奢侈品消费市场。但这些公司大多没有逃过白热化的竞争和奢侈品假冒伪劣的痛点,最终只能在二者的夹击下惨败收场。本文选择的案例分析对象S公司,它不仅在一波又一波的倒闭潮中存活了下来,还成为了中国最大的线上线下精品生活方式的平台,取得了中国及亚洲地区高端在线市场第一的市场份额;不断涌现新兴业态;拥有完整的高端商业生态,包括S商业、S金融、S智能和S社群四大板块;打造完整的精品商业圈。因此,S公司持续的业态释放为价值创造过程提供了支撑。首先,本研究综述了价值与价值创造、制度逻辑的相关理论,以S公司为案例研究对象,以价值与价值创造理论、制度能力理论为支撑,对S公司的持续价值创造过程进行研究。其次,作者详细阐述了本文的研究设计思路、案例选择标准、案例背景、数据收集过程、核心概念的揭示以及数据分析与处理过程。在对收集到的数据有了大概的掌握之后,建立了大事件库,对S公司的发展历程以及关键事件有了初步的掌握,并根据S公司价值创造方式变化将公司发展历程分为三个时期,即“二手奢侈品寄卖平台”、“奢侈品电商平台”、“精品生活方式平台”。再次,作者结合每个时期的价值创造特征进行详细的过程描述,发现奢侈品逻辑与电商逻辑的交互为S公司的价值创造提供了动力。然后,在第五章,根据S公司所处的外部环境特征以及每个阶段的发展目标揭示出了多重制度逻辑间的交互机制。最后,本文总结了主要研究结论、创新点与不足。更多还原

【Abstract】 Since the reform and opening up,China’s economy has developed rapidly,its GDP has become the second largest in the world,and its per capita disposable income has increased steadily.China has become one of the big luxury consumer countries,and various brands are actively expanding their presence in the Chinese market.However,most of these companies have not escaped the pain of fierce competition and counterfeit luxury products,and they can only end up in the fierce defeat of the two.The case analysis object of this paper,S company,not only survived in a wave of bankruptcy,but also became China’s largest online and offline boutique lifestyle platform,gaining high-end online markets in China and Asia.The company continues to emerge in the industry,with a complete high-end business ecosystem,including S Business,S Finance,S Intelligence and S Community four sectors,to create a complete boutique business circle.As a result,the continuous release of business formats of S company supports the value creation process.For starters,this study summarizes the related theories of value and value creation and system logic,takes S company as the case study object,and takes the theory of value and value creation and system ability as the support,and studies the continuous value creation process of S company.Secondly,the author elaborated the research design ideas,case selection criteria,case background,data collection process,disclosure of core concepts,and data analysis and processing process.After having a general grasp of the collected data,we establish a large event database,gain a preliminary grasp of the development process and key events of S Company,and divide the company’s development history into three according to the changes in the value creation method of S Company This period includes "second-hand luxury consignment platforms","luxury e-commerce platforms",and boutique lifestyle platforms.Furthermore,the author describe the process in detail by combining the characteristics of value creation in each period,and finds that the interaction between luxury logic and the Internet provides a dynamic mechanism for the value creation of S company.Then,in Chapter 5,the interaction mechanism between multiple institutional logics is revealed based on the external environment characteristics of the S company and the development goals of each stage.Last but not the least,this article summarizes the main research conclusions,innovations and deficiencies.更多还原