【作者】 王鑫；

【导师】 周祖城；

【作者基本信息】 上海交通大学 ， 工商管理（MBA）（专业学位）， 2018， 硕士

【摘要】 随着社会的发展、科技的进步、人的思想意识的改变,如何在新时代下继续让企业组织的运作形式适应新一代员工的期望,不断激发并保持员工参与企业组织工作的热情,是每个企业管理者必须关注的管理难题。对于物质条件日益丰厚、伴随鼓励和夸奖长大的新一代员工来说,工作劳动传统的报酬方式、激励手段能够产生的吸引力越来越有限,企业管理者必须通过工作团队管理方式的改进来强化对团队成员的激励,从而不断保持团队工作热情、提高团队工作绩效水平。G公司营销团队目前面临人员配备不足、新员工融入效果不佳、整体缺乏工作激情等问题,虽然公司已经在团队中试点进行薪酬、激励模式上的改革,但团队绩效水平提高情况不佳,并未明显提高团队成员工作的积极性。本文从企业员工参与工作的出发点着手,从最近几年广受关注的“游戏化”入手,研究将视频游戏很容易激发玩家兴趣并能持续吸引参与游戏的运行机制与元素,应用于团队管理工作中,将成员招聘、入职融入、工作流程、薪酬激励等管理活动“游戏化”,从而更好地实现团队成员的快速融入、激发并保持团队成员内在的工作动力。更多还原

【Abstract】 With the development of society,the progress of science and technology,as well as the change of people’s ideology,how to continue to let the operation form of enterprise organization adapt to the expectation of new generation employees in the new era,and constantly inspire and keep the enthusiasm of employees to participate in the organization work,is the management problem that every enterprise manager must pay attention to.For the new generation of employees who are increasingly rich in material conditions and familiar to praise,the traditional way of remuneration and incentive means of work and labor can produce more and more limited attraction,and enterprise managers must strengthen the encouragement to the team members through the improvement of the management of the work team,so as to keep the team work enthusiasm and improve team work performance level.G Company’s marketing team is facing insufficient staffing,poor integration of new employees,the overall lack of work passion and other issues.Although the company has carried out compensation and incentive model reform in the team,the team’s performance level and the team members’ working enthusiasm has not been significantly improved.From the starting point of the employees’ participation in work,this paper starts with the ‘gamification’ which has been paid close attention to in recent years,and studies the running mechanism and elements of participating video games which can easily arouse and continue to maintain the players’ interest,and applies it to the management activities of team management,such as recruiting,onboarding,working process and salary incentive gamification to better enable the rapid integration of team members,inspire and maintain the internal motivation of the team members.更多还原