【作者】 高洁；

【导师】 金光亿；

【作者基本信息】 山东大学 ， 人类学， 2020， 硕士

【副题名】以山东潍坊为例

【摘要】 自中国1978年实行改革开放以来,中国慢慢由集体化社会转型到个体化社会,社会结构与家庭结构、人际交往、个人生活等各个方面都在发生着巨大的变迁。婚礼作为当下的一种仪式性消费活动,自然也在经历自身表征和意义的变化。本研究以中国社会的个体化为主要理论,通过在潍坊RT婚礼策划公司的田野调查,以参与观察的方式了解当代青年人的婚礼流程和准备过程,并讨论这其中是如何体现中国社会的个体化这一命题的。从婚礼策划主体视角出发,一场婚礼的服务流程以向客户介绍婚礼包含哪些内容开始,到确定好婚礼布置方案、与客户家人敲定流程,直到办完婚礼结束,短则2、3月,长则1年甚至更久。在准备过程中,婚礼策划公司与新人客户、与摄影摄像等不同团队,新人与父母,新人与摄影摄像,不同的主体之间沟通交流,相互协作,共同努力将婚礼这一天塑造出来,并完美呈现给众人。他们是如何塑造对于完美婚礼的想象的呢?首先是在婚礼的流程上,一方面以“过门”为界将婚礼分割成传统和现代两部分,这种被发明出来的“规范”满足了代际间的不同需求,另一方面是流程和形式的可选择性使得婚礼成为体现个性化和追求仪式感的场所,从而塑造理想中爱情和婚姻的状态;第二个是现代网络和传媒技术消弭了虚拟与现实的界限,使围观的人和自身拥有对于幸福、美好的沉浸式体验;第三个是女性对于身体的规训,这种规训是男权制下的产物,但随着女性权力的提升,也在不断地作用于男性身上,即使不是主要影响。这样一场完美地婚礼除了对于个体而言意义非凡,同时也体现了国家在个人生活中扮演的角色由决定性变为有影响且不是必须,个体的想法成为婚礼的主要决定因素。婚礼也是个人欲望的一种体现,它将仪式、消费背后的符号糅合在一起,使婚礼不仅具有仪式的契约性和象征性,更体现了个体的身份、地位和价值。当然,本质属于私领域的婚礼也体现了一种新的家庭主义,这种家庭主义与个人主义并行,在代际之间形成一种新的团结和亲密关系。更多还原

【Abstract】 China has been carrying out the reform and opening up policy for more than 40 years since 1978.In the past 40 years,China has gradually transformed from a collectivized society to a individualized society,with great changes taking place in the social structure,family structure and family relations,interpersonal communication and personal life.As a kind of ritualistic consumption activity,wedding is also experiencing the change of its own representation and meaning.This study takes the individualization of Chinese society as the main theory,through the field survey in Weifang RT wedding planning company,to understand the wedding process and preparation process of contemporary young people in the way of participation and observation,and discusses how it reflects the individuality of Chinese society.From the perspective of wedding planning,the service process of a wedding starts from the customer consultation,determines the wedding layout plan with the customer,and determines the process with the customers family,until the end of the wedding,the time is as short as 2,3 months,long as 1 year or more.In the preparation process,the wedding planning company with the wedding couple and different teams such as photography,the new couple and their parents,the new couple with photography and photography,different subjects joint efforts to shape the perfect wedding day for everyone.How do they shape their images of the perfect wedding?First,wedding will be divided into traditional and modern part by "Guomen",this invented "norm",meet the different demand between the generations,on the other hand,the process and form of the wedding can be selected to reflect the personalized and the pursuit of a sense of ceremony,which shapes the ideal state of love and marriage.The second is modern Internet and media technologies eliminate the boundary between the virtual and the real,enabling onlookers and themselves to have a happy,beautiful immersive experience.The third is the discipline of women on the body.This discipline is the product of the patriarchal system,but with the improvement of women’s power,it is also constantly acting on men,even if it is not the main influence.Such a perfect wedding not only means a lot to the individual,but also shows that the role of the state in personal life has changed from decisive to influential and not necessary,and the individual’s thoughts are the main determinant of the wedding.Wedding is also a reflection of personal desire,which combines the symbols behind the ceremony and consumption,so that the wedding not only has the contractual and symbolic ceremony,but also reflects the identity,status and value of individuals.Of course,weddings,which are essentially private,also embody a new kind of family doctrine,a kind of family doctrine and individualism,forming a new kind of solidarity and intimacy between generations.更多还原