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基于TPB-VBN的城市居民生活垃圾计量缴费意愿及其影响因素研究

A Study on the Willingness of Measurement Payment and Its Influencing Factors for Municipal Inhabitant Household Waste Based on the Model of TPB-VBN

【作者】 周玮

【导师】 李强;

【作者基本信息】 华中科技大学 , 行政管理, 2019, 硕士

【摘要】 随着国民收入和生活水平的逐渐提升,生活垃圾产生量和成分的复杂程度“水涨船高”,要较好化解垃圾围城难题,需要贯彻好生活垃圾“谁制造谁付费”的原则,这就使生活垃圾缴费制度成为我国公共管理领域的突出问题。在此背景下,通过探析居民参与生活垃圾计量缴费的意愿及其影响因素,可为生活垃圾缴费制度的有效实施提供坚实的基础。论文立足于计划行为理论(TPB)、价值-信念-规范理论(VBN)、庇古税理论,构建包括价值感知、责任归属、行为态度、主观规范、感知到的行为动力、行为意向等变量的整合模型。利用SPSS、AMOS等软件,对武汉市居民参与生活垃圾计量缴费的意愿及其影响因素进行路径分析和效应分解。研究表明:1、感知到的行为动力、责任归属、主观规范对计量缴费意愿具有正向影响;2、价值感知对行为态度、主观规范、责任归属的影响总效应依次减弱;3、主观规范对行为意向的直接效应大于其通过责任归属影响行为意向的间接效应;4、价值感知对责任归属的直接效应远大于价值感知通过主观规范影响责任归属的间接效应;5、收费标准的合理性是居民最为关注的因素。鉴于此,应营造良好的社会氛围,增强居民价值感知;加强政府顶层设计,提升感知行为动力,从而推动生活垃圾治理走向“善治”。

【Abstract】 With the gradual improvement of national income and living standards,the complexity of the amount and composition of household waste is like the rising tide raising all boats.In order to better solve the problem of “garbage siege”,we need to implement the principle of “Who makes who pays”,which makes the household waste charging system has become a prominent problem in the field of public management in China.In this context,by analyzing the willingness of residents to participate in the measurement payment of household waste and its influencing factors,it can provide a solid foundation for the effective implementation of the household waste charging system.Based on the theory of planned behavior(TPB),value-belief-normative theory(VBN),pigou tax theory,The thesis constructs an integrated model of variables such as value perception,responsibility attribution,behavioral attitude,subjective norms,perceived behavioral motivation,and behavioral intention.In order to evaluate the willingness of inhabitants in Wuhan to participate in the measurement payment of household waste and its influencing factors,path analysis and effect decomposition are conducted by utilizing spss,amos and other software.The research shows:1.Perceived behavioral motivation,responsibility attribution,and subjective norms have a positive impact on the willingness of measurement payment.2.The total effect of value perception on the behavioral attitude,subjective norms and responsibility attribution is weakened in turn.3.The direct effect of subjective norms on behavioral intentions is greater than the indirect effect of subjective norms on the behavioral intentions through responsibility attribution.4.The direct effect of value perception on the responsibility attribution is far greater than the indirect effect of value perception affects responsibility attribution by affecting subjective norms.5.The reasonableness of the charging standard is the most concerned factor for residents.In view of this,we should create a good social atmosphere,enhance residents’ perception of value;strengthen the top-level design of the government,improve perceived behavioral motivation,Thereby promoting the governance of household waste to“good governance”.

  • 【分类号】F726;X799.3
  • 【被引频次】2
  • 【下载频次】371
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