【作者】 周颖；

【导师】 赵来军； 郭磊；

【作者基本信息】 上海交通大学 ， 物流工程（专业学位）， 2018， 硕士

【摘要】 中国作为世界上最大的资源废弃国家,环境压力日益凸显,回收再利用是我国节能减排的重要手段。然而,我国回收再利用行业仍然处于初期发展阶段,需要政府补贴政策的支持,因此如何定量有效地补贴至关重要。同时,废旧产品存在质量和数量的不确定性,制造商需要决策是否根据废旧产品的性质采取差别定价策略。结合实际情况,本文基于斯坦伯格博弈理论,以制造商为领导者、零售商为跟随者,在考虑政府两种补贴政策(单位补贴、与回收率相关的一次性补贴)的情况下,建立以废旧产品的单一定价模型为基准的分级定价模型。通过模型求解和数值比较,对比政府两种补贴政策在单一和分级定价模型中的效果,同时对比单一和分级定价策略对于回收数量、回收率和制造商利润的影响。本文得出结论:政府的两种补贴政策在废旧产品市场容量不足时均会失效,在市场容量较大时,均会提高回收率。以回收率为评价标准时,一次性补贴政策效果优于单位补贴政策,双重补贴政策效果最好。以特定质量的废旧产品数量为评价标准时,相比于一次性补贴政策,单位补贴政策在促进提高特定种类废旧产品回收数量效果更好。制造商在制定定价策略时,选择分级定价策略可获取更高利润,同时,政府的补贴对于回收率的调控空间更大。更多还原

【Abstract】 China has currently become the largest products-wasted country in the world.Reusing is an important means to save energy and reduce emissions.However,the industry in our country is still at an initial stage of development,and requires government subsidies based on the concept of EPR(Extended Producer Responsibility).Therefore,how to subsidize quantitatively and effectively becomes an essential issue that the government is concerned about.Meanwhile,the quality and quantity of the used products are uncertain,and the manufacturer needs to decide whether to adopt a differential pricing strategy according.This paper establishes a classified pricing model of used products,comparing the single pricing model.According to Stackelberg bi-level programming game thery,the model analyzes two kinds of government subsidies(unit subsidy,one-time subsidy related to recovery rate)with manufacturers as leaders and retailers as followers.This paper compares the effects of two types of government subsidies in single and classified pricing models,and the effects of different pricing strategies on the quantity recovered,the recovery rate and the manufacturer’s profit by model solving and numerical analysis.This paper concludes that the two government subsidies will both fail when the market capacity of used products is not enough and will increase the recovery rate when the market capacity is large.What’s more,when the recovery rate is the evaluation criterion,the one-time subsidy policy is better than the unit subsidy policy,and the double subsidy policy works best.When the quantity of used products in certain quality is the evaluation standard,the unit subsidy policy is better than the one-time subsidy policy in promoting the recovery quantity of specific used products.As a decisionmaker of pricing strategy,manufacturers will choose a high-flexibility and high-profit classified pricing strategy.The government prefers a classified pricing strategy with greater room for regulation under double subsidies.更多还原