【作者】 刘鹏；

【导师】 戴亦一；

【作者基本信息】 厦门大学 ， 工商管理（MBA）（专业学位）， 2019， 硕士

【摘要】 自2017年4月起,维护国家金融安全,防范金融风险,加强金融监管被调高到国家任务层面,针对经济运行中的金融脱实向虚,监管套利、资金池模式风险积聚,互联网金融乱象,监管当局出台一系列监管新政。这些监管新政深刻地影响了我国金融行业原有的商业运营模式。与此同时,我国经济形势稳中有变,出现了一些新问题和新挑战,中美在经济贸易领域的摩擦持续升温,世界范围内经济复苏乏力。在新的经济形势及监管政策下,深圳QH金融资产交易所作为一个微观市场主体,也深刻地受到这种形势的影响,急迫地需要重新找到自己的战略定位、业务模式及未来发展方向。本文先是在绪论部分介绍了选题的背景、研究目的、研究问题以及研究方法;接着介绍了战略理论、定位理论以及金融资产交易所的理论基础;然后介绍了我国地方金融资产交易所及深圳QH金融资产交易所的发展历程和业务模式,并介绍了深圳QH金融资产交易所当前的业务模式和存在问题;而后运用PEST分析法和波特五力模型,从宏观和微观的角度分别分析深圳QH金融资产交易所当前的外部环境;然后进一步分析了深圳QH金融资产交易所人力资源情况、财务资源情况、组织管理效能、服务竞争能力、品牌和声誉、技术资源和企业文化等内部资源情况;再综合上述的内部资源、外部环境情况,运用产品/市场演变矩阵模型,提出了深圳QH金融资产交易所建设“最具有公信力的流动性资产交易服务平台”的战略定位,并对该战略定位实施、评价及控制做了一定讨论。论文以深圳QH金融资产交易所为研究对象,研究深圳QH金融资产交易所在当前金融监管变革,经济形势严峻的情况下,如何从内、外部环境分析,重新探寻战略定位,以支持实体经济,顺应国家深化改革开放的大趋势。论文希望为以深圳QH金融资产交易所为代表的地方性金融资产交易所提供一种转型发展的思路,为更多的从国有体制中分离出来的企业所转型、定位提供经验和参考。更多还原

【Abstract】 Since April 2017,safeguard national financial security,guard against financial risks and strengthen financial supervision has been raised to the national level.In view of the fact that the financial sector in the economic operation has become out of reality,the risk of regulatory arbitrage and capital pool models has accumulated,and the Internet financial disorder,the regulatory authorities have introduced a series of regulatory measures,which have profoundly affected the original operation model of China’ s financial industry.At the same time,world economy’s recovery has been slow,Sino-us trade frictions have continued to heat up,China’s economic performance has been stable and has changed,and we are facing some new problems and new challenges.In the new economic situation and regulatory policies,Shenzhen Qianhai Financial Assets Exchange,Ltd(hereinafter referred to as QEX)need to find their own business model,strategic positioning and future direction of development.This paper uses the theory of strategic management,combined with the actual situation of QEX,analyzes its internal and external environment,and then puts forward the future development of QEX of strategic positioning and implementation measures.The first part of this paper introduces the background of the topic,as well as research purposes,problems and research methods;Then it mainly introduces the theoretical framework of strategic positioning theory;Then it introduces the development course and business model of QEX,and introduces the current business model and existing problems of QEX;Then,using PEST Analysis and Michael Porter’s Five Forces Mode,it analyzes the current external environment of Shenzhen QH financial assets exchange from the macro and micro perspectives;Then it analyzes the internal resources of human resources,financial resources,organizational effectiveness,service competitiveness,brand and reputation,technical resources and corporate culture;Then,based on the analysis of the internal resources and external environment mentioned above,this paper puts forward the strategic orientation of Shenzhen QH financial assets exchange to build the most credible liquid assets trading service platform by using the product/Market Evolution Matrix model,and discusses the implementation,evaluation and control of this strategy.This paper takes QEX as the research object,studies how QEX analyzes from the internal and external environment under the current situation of the drastic change of financial supervision and the severe situation of economic operation,and explores the strategy of repositioning itself,supporting the real economy and serving the state to deepen the reform of development.The paper also hopes to provide a kind of innovative,transformation development mentality for the local financial assets exchange represented by QEX,and provide experience and reference for more financial assets transaction transformation and orientation separated from the state-owned system.更多还原