【作者】 陈红；

【导师】 张文英； 陆颖茵；

【作者基本信息】 华南农业大学 ， 风景园林硕士（专业学位）， 2017， 硕士

【摘要】 旅游特色小镇与普通旅游小镇有着明显的差别,旅游特色小镇的功能更多元化,对旅游资源赋予更多的内涵,整体的运营更着眼长远利益,旅游产业聚集特征更明显,并且走可持续发展道路。从产业、模式及建设要求来看,主要有四大特征:“旅游+”的特色产业、宜居宜业、政府参与、以及5A景区建设标准。本文主要以广州花都区芙蓉创建运动休闲旅游特色小镇为例对运动休闲主题的旅游特色小镇的旅游规划进行了探索研究,研究主要内容包括:(1)文章首先通过相关概念辨析,文献综述研究及案例对比分析研究,总结了运动休闲特色小镇的五个必备要素:1、秉承“旅游+体育+”的多元开发模式;2、拥有良好的城郊区位优势;3、具备景区优势,区域特色明显;4、体育活动赛事聚集,品牌响亮;5、善于借助外界技术和平台。在理论基础上,再进行实践案例的旅游规划方法探讨,进一步论证上述理论。(2)实例研究中对芙蓉特色小镇案例的现状进行深入分析,包括地形地貌、现有资源、周边景区对比、旅游客源市场等,并借鉴优秀案例的规划经验和启示,用SWOT分析法,罗列出芙蓉特色小镇现状旅游存在的内外影响要素,再通过各要素之间的交叉分析得出初步的策略进行加权,以目标为导向最后总结出六大对策:1、资源整合,差异化发展;2、大力发展旅游配套服务体系;3、保护为主,适度开发;4、弹性发展,分期建设;5、区域协作互促;6、加大宣传力度。(3)根据芙蓉小镇的实际现状,将相关理论变通的运用在小镇的旅游规划中,探讨运动休闲主题特色小镇的旅游规划的思路和方法。规划试着去解决现状存在的相对应的问题,在明确规划依据、规划原则、规划定位下,对场地进行了合理的功能区划分,然后对交通道路规划进行规划示范,接着对主要功能区进行重点项目策划,最后对两大主要旅游产品:水上运动体验之旅和野外探险激情之旅,进行了模拟性的思路设计,并给出了“三步走”的分期建设战略。(4)最后结合相关理论研究和实际案例应用,总结出运动休闲特色小镇的旅游规划面临的六个问题给出相对应的六个旅游规划的重点,分别是:1、根据区域特点,打造小镇运动休闲特色项目;2、注重资源整合,合理规划旅游景点;3、因地制宜,打响小镇运动品牌特色;4、规划完善的休闲运动旅游配套;5、保护为主,避免生态破坏;6、旅游规划遵循区域互补原则。更多还原

【Abstract】 There are obvious differences between Tourist Characteristic Towns and ordinary tourist towns,tourism characteristics of the town has more features,more significance of tourism resources,the tourism business take the road of sustainable development.From the industry,mode and construction requirements,there are four main characteristics of the tourism town,Namely the "Travel +" characteristic industry,livable industry,government participation,and 5A scenic construction standards.This paper mainly studied in Huadu District of Guangzhou Furong create sports leisure tourism feature of the town as an example to sports and leisure theme tourism town tourism planning.The study includes :(1)this paper firstly discriminates relevant concepts and analysis of research literature review and case comparison,summed up the five essential characteristics of Sports Leisure Town:1,adhering to the "pluralistic development mode of tourism + sports +";2,with suburban good location;3,have the advantage of scenic spots,obvious regional characteristics;4,sports event aggregation,brand;5,good use of external technology and platform.(2)In the case study,the paper analyzes the current situation of Furong Town,including analysis of terrain and physiognomy,analysis of existing resources,comparison of surrounding scenic spots,and analysis of tourist market,And learn from the experience and Enlightenment of the planning of outstanding cases,using the method of SWOT analysis,set out the internal and external influence factors existing tourism situation of Furong Town characteristics,and then through the cross analysis between the various elements of the strategy that a preliminary weighted,goal oriented and finally summarizes six countermeasures:1,the integration of resources,differentiated development;2,vigorously develop the tourism supporting service system;3,protection oriented,moderate development;4,flexible development,phased construction;5,regional cooperation and mutual promotion;6,increase publicity.(3)According to the actual situation of Furong Town,the related theory of flexible use in town tourism planning,tourism planning ideas and methods of sports leisure theme town.Planning tries to solve the problem of the present situation,In the clear planning principles,planning positioning planning,The site is divided into reasonable functional areas,Then,planning and demonstration of traffic road planning,key project planning and two major tourism products are given,and the construction strategy of "three steps" is given.(4)At the end of this paper,the author sums up the six problems faced by the tourism planning of sports and leisure town with relevant theories and practical cases,and gives the corresponding six key points of tourism planning,Are: 1,according to the regional characteristics,to build the town characte ristics of sports and leisure projects;2,focusing on the integration of resources,rational planning of tourist attractions;3,according to local conditions,started the town sports brand characteristics;4,improve the planning of leisure sports tourism facilities;5,protection,to avoid ecological damage;6,to complement regional tourism planning.更多还原