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中国农民工在美国主流媒体的相关报道研究及形象分析

A study on Chinese Migrant Workers Reported in American Mainstream Media and Their Image Analysis

【作者】 王欣

【导师】 刘康;

【作者基本信息】 上海交通大学 , 新闻传播, 2016, 硕士

【副题名】以《纽约时报》和《华尔街日报》为例

【摘要】 改革开放以来,经济体制的改革影响着社会成员的方方面面,也强烈震撼着世代与土地生活的农民。家庭联产承包责任制的实行,使农村的富于劳动力增多,大量农民由乡村迁移到城市,并且拥有了新的代言词“农民工”。目前,农民工群体已成为城市景观组成的重要部分,其群体数量的庞大性以及特殊性,为社会提供了丰富的媒介资源,在此背景下关于农民工媒介形象的研究开始出现在社会学、传播学等领域内,成为社会关注的重点。与此同时,在全球化的大背景下,国际交往日渐频繁,中国农民工群体也因其“中国特色”而进入外媒关注的视野,因此本研究选取了美国的两家主流媒体——《纽约时报》和《华尔街日报》为代表媒介,分析研究以两家报纸为代表的主流媒体是如何对中国农民工进行报道的,建构了怎样的农民工形象,会对中国国家整体形象的传播和塑造产生怎样的影响。研究发现,美国主流媒体对中国农民工的关注是长期持续的,无论是在报道篇数还是在报道字数方面,都表现出了对中国农民工群体的关注。总体上仍是以农民工在权益保障和生存状况两方面议题为主,趋向于塑造为经济建设和社会发展做出无私奉献却得不到权益保障的整体群体印象,主要表现出四类具体的农民工形象:经济发展的无名英雄形象、改革的利益牺牲者形象、社会福利的缺失者形象以及积极的维权者形象。美国主流媒体对中国农民工的报道,与中国国家形象的展示相关度较高,会对中国国家形象的传播和构建带来影响。研究发现,报道所关联展现的中国国家形象主要为负面形象,会对中国国家形象的传播和塑造造成负面影响趋势。

【Abstract】 Since reform and opening up,the reform of economic system affects all aspects of social members,but also strongly shocked farmers who lived with land for years.The implementation of household contract responsibility system,so that the rural labor force increased,a large number of farmers from rural to urban migration,and has a new endorsement of "migrant workers." With the progress of social reform and urbanization,migrant workers have become an important part of the urban landscape composition.The large number and specificity of the groups provide a rich media resource for the society.In this context,Media image research began to appear in sociology,communication and other fields,become the focus of social concern.At the same time,under the background of globalization,the international communication is more and more frequent,and the Chinese migrant workers’ group has also entered the field of foreign media attention because of its "Chinese characteristics".Therefore,this study selects two mainstream media in the United States-The New York Times and the Wall Street Journal as the representative media to analyze how the mainstream media,represented by the two newspapers,reported on the Chinese migrant workers and constructed what kind of image of migrant workers,the imageof the Chinese nation as a whole will spread and Shaping what kind of impact.The study finds that the mainstream media consistently pay attention to Chinese migrant worker issue,which can be proved by the number as well as length of reporting articles about this issue.The migrant worker issue is mainly connected with protection of rights and interests and living conditions.Media reporting tend to shape migrant workers as a group,who are playing great roles in economic construction and social development but at the same time unable to gain their own right.The image of this group can be described specifically by four phrases: unsung heroes of economic development,victims of reform,lost of social welfare and activists.American media coverage of Chinese migrant workers is highly related to the China image,which will certainly have an impact on the construction and communication of the China image.It has been found that the China image,which has been told and reflected in the media reporting,is mainly a negative one,which can be a harmful factor in the process of shaping and outspreading of China’s national image.

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