【作者】 李坤；

【导师】 杨清香；

【作者基本信息】 华中科技大学 ， 会计硕士（专业学位）， 2018， 硕士

【摘要】 随着手机移动终端被普及,中国互联网行业迈入移动互联网时代,不断涌现新的格局,互联网企业对资源的争夺到了一个新的阶段。并购作为一个最常用的资源整合的手段,将会在以后的互联网行业中频繁出现。本文从价值链整合的角度去分析互联网行业的并购活动,通过对典型的成功案例分析,旨在为其他互联网公司价值链整合决策提供参考,并补充这一领域的相关研究。本文在研究过程中,运用了定性与定量相结合、理论与案例相结合的研究方法。整体的分析了互联网行业的并购现状、并购特征与互联网的价值链整合策略。然后通过对经典案例分析,从外部价值链整合策略分析和内部价值链整合策略分析,两个方面对携程网的整合策略进行分析,最终,通过引用层次模糊综合分析法,计算得出携程网2013年至2017年的企业整体绩效评分,对携程网的价值链整合进行评价。本文通过理论案例相结合的方法,得出了运用价值链工具识别整合中的关键节点,并制定相应的并购策略能够有效地提高企业的整体绩效,增强企业的综合实力的结论。为避免以后其他互联网企业在发展战略的选择上出现失误,本文给出了以下几点建议:(1)注重并购后的内部价值链整合。(2)将价值链中非增值环节或低效率的价值活动进行剥离。(3)明确并购动机,选择合适的并购目标。更多还原

【Abstract】 With the popularity of mobile terminals,China’s Internet industry has stepped into the era of mobile Internet,constantly emerging new patterns,Internet companies to compete for resources to a new stage,mergers and acquisitions as the most commonly used means of resource integration,will appear frequently in the future Internet industry.This paper analyzes the merger and acquisition activities in the Internet industry from the perspective of value chain integration.Through the analysis of typical successful cases,it aims to provide reference value for other Internet companies in value chain integration decision-making,and complement the relevant research in this field.In the process of research,this paper uses the method of combining qualitative and quantitative analysis,theory and case study.The overall analysis of the Internet industry M&A status quo,M&A characteristics and Internet value chain integration strategy.Then through the classical case analysis,from the external value chain integration strategy analysis and internal value chain integration strategy analysis,two aspects of Ctrip network integration strategy analysis,finally,through the use of AHP fuzzy comprehensive analysis,calculate the overall performance score of Ctrip network in recent 2013 to 2017,to Ctrip.The value chain integration of the network is evaluated.Through the combination of theoretical cases,this paper concludes that the use of value chain tools to identify the key nodes in integration,and formulate the corresponding M&A strategy can effectively improve the overall performance of enterprises,enhance the overall strength of enterprises.In order to avoid the mistakes of other Internet enterprises in the choice of development strategy,this paper gives some suggestions:(1)Pay attention to the integration of internal value chain after M&A.(2)The value chain activities in the value chain or inefficient will be stripped.(3)The motive of choosing famous songs and choosing suitable acquisition targets.更多还原