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跨境电商中的消费者权益保护问题研究

Research on the Protection of Consumers’ rights and Interests in Cross-border E-commerce

【作者】 黄涛

【导师】 李雯静;

【作者基本信息】 华中师范大学 , 法律硕士(专业学位), 2019, 硕士

【摘要】 与传统进出口贸易总额出现下滑趋势相比较起来,近年来跨境电商的交易额保持迅猛的增长事态。当前中国经济稳中向好,从经济发展的角度看,必须应该正视、重视跨境电商在整个流通环节、商品价格、交易效率等方面的价值与意义。跨境电子商务的发展极大提高了人们的生活便利性。消费者只需要通过跨境电商平台上就可以在全球范围内购买商品或接受服务。2018年8月31日通过的《电子商务法》引起了学界对跨境电商中消费者权益保护的关注。在肯定跨境电商在整个流通环节、商品价格、交易效率等方面的价值与意义的同时,也应该看到目前跨境电商中的消费者权益保护所存在的问题。本文带着问题意识,按照提出问题、分析问题、解决问题的写作思路对跨境电商中消费者权益保护问题进行了一定程度的法律探讨。本文共分为四个部分:第一部分,跨境电商的概述。在对跨境电商的概念和特征进行界定与探究后,明确跨境电商务的三方参与主体之间的法律关系。随着《电子商务法》的出台,由于第二条对电子商务的概念进行了明文规定,那么从此以后,关于电子商务的定义就被限定于狭义上的解释了。跨境电商既是传统进出口贸易在“互联网+”的基础上的创新,是电子商务在传统进出口贸易上的衍生。与国内电商相比,跨境电商具有自身的特征。跨境电商与国内电商比起来,主要有以下专属特征:1,跨境电商具有跨国性特征。因为互联网具有全球性的特点,使得传统的商务活动不再受制于地域因素的制约,可实现全球范围内商务活动,因此基于互联网的全球性这一特征,跨境电商也自然而然地具有跨国性、全球性的特征。2,跨境电商的跨国特质又带来了语言问题,跨境电商的交易主体很难互相识别(或者说也无需特地识别)对方当事人的真实交易信息和其所在的位置信息。互联网提供交易双方进行商务活动的可能性,在虚拟的互联网世界里,跨境电商的参与者不需要面对面进行交易,互联网的匿名性使得交易主体的关注重心更多地集中于商品或服务本身。3,跨境电商流程复杂。跨境电商的交易过程中的业务一般都需要经过海关通关、检验检疫、外汇结算、进出口税收等环节。第二部分,跨境电商消费者权益保护的立法现状。从比较法的视角出发,叙述国内外研究现状,并分析我国有关消费者权益保护方面的立法现状。跨境电商的产生与发展为全球范围内的市场主体带来福利的同时,在消费者权益保护方面也带来了新的问题。通过学习国外对跨境电商中消费者权益保护的立法现状,借鉴国外的先进经验,分析我国有关消费者权益保护方面的法律规定,指出我国法律的欠缺,以期为保护跨境电商中消费者的保护创造更好的法律环境。众所周知,欧盟是目前世界上一体化程度最高的国家联盟。欧盟为跨境电商的实践与发展提供了最佳的经济环境、政治环境、文化环境、语言环境等影响因素。欧盟历来就非常重视保护跨境电商中的消费者合法权益。随着跨境电商的兴起与发展,欧盟制定并颁布了一系列的法律法规对消费者权益进行保护。欧盟立法主要对消费者的基本权利做了详细的规定。第三部分,跨境电商中消费者权益保护面临的主要法律问题以及原因分析。根据《消费者权益保护法》第二章关于消费者权利的规定,消费者的基本权利包括有安全权、知情权、选择权、隐私权、公平交易权、求偿权、评论权、受教育权、受尊重权和监督权等法定权利。从消费者基本权利的保护、跨境电子支付、交易纠纷的解决上指出我国跨境电商中消费者权益保护方面所面临的三大问题。在指出问题的基础上去分析问题产生的原因,即对跨境电商中消费者权益保护存在问题进行原因层面的具体分析。首先是在跨境电子商务中的消费者基本权利保护不足的原因,其次是跨境电子支付安全隐患原因,最后是跨境电商交易纠纷解决机制的缺失原因。第四部分,完善我国跨境电商中消费者权益保护的建议。针对跨境电商中消费者权益保护面临的主要法律问题以及形成原因,从政府、跨境电商平台、平台内的入驻商家以及消费者个人,四个立场出发,围绕消费者权益保护提出建议。

【Abstract】 Compared with the declining trend of total import and export trade,the volume of cross-border e-commerce transactions has maintained a rapid growth in recent years.From the perspective of economic development,we should really face up to and attach importance to the value and significance of cross-border e-commerce in the whole circulation link,commodity prices,transaction efficiency and so on.The development of cross-border e-commerce has greatly improved the convenience of people’s lives.Consumers can buy goods or receive services globally only through cross-border e-commerce platforms.The Electronic Commerce Law passed on August 31,2018 has attracted the attention of the academic circles on the protection of consumer rights and interests in cross-border electronic commerce.While affirming the value and significance of cross-border e-commerce in the whole circulation link,commodity price and transaction efficiency,we should also see the existing problems in the protection of consumer rights and interests in cross-border e-commerce.With problem awareness,this paper discusses the protection of consumer rights and interests in cross-border e-commerce to a certain extent in accordance with the writing ideas of raising,analyzing and solving problems.This paper is divided into four parts:The first part is an overview of cross-border e-commerce.After defining and exploring the concept and characteristics of cross-border e-commerce,the legal relationship between the three parties involved in cross-border e-commerce is clarified.With the promulgation of the Electronic Commerce Law,the definition of electronic commerce has been limited to a narrow interpretation since the second article expressly stipulates the concept of electronic commerce.Cross border electricity providers are not only the innovation of traditional import and export trade on the basis of"Internet+",but also the derivation of e-commerce in traditional import and export trade.Compared with domestic e-commerce,cross-border e-commerce has its own characteristics.Compared with domestic e-commerce,cross-border e-commerce has the following exclusive characteristics:1.Cross-border e-commerce has transnational characteristics.Because of the global characteristics of the Internet,traditional business activities are no longer restricted by regional factors,and can achieve global business activities.Therefore,based on the global characteristics of the Internet,cross-border e-commerce naturally has the characteristics of transnational and global.2.The transnational characteristics of cross-border e-commerce bring about language problems.It is difficult for the transactors of cross-border e-commerce to identify the real transaction information and location information of the other party.The Internet provides the possibility for both parties to engage in business activities.In the virtual Internet world,participants of cross-border e-commerce do not need face-to-face transactions.The anonymity of the Internet makes the transaction subjects pay more attention to the goods or services themselves.3.The process of cross-border e-commerce is complex.The business of cross-border e-commerce generally needs to go through customs clearance,inspection and quarantine,foreign exchange settlement,import and export tax and other links.The second part is about the legislative status of cross-border e-commerce consumer protection.From the perspective of comparative law,this paper describes the research status at home and abroad,and analyses the legislative status of consumer protection in China.The emergence and development of cross-border e-commerce not only brings benefits to market participants worldwide,but also brings new problems in the protection of consumer rights and interests.By studying the legislative status of consumer rights and interests protection in cross-border e-commerce in foreign countries,from the perspective of comparative law and drawing lessons from the advanced experience of foreign countries,this paper analyses the legal provisions concerning the protection of consumers’rights and interests in our country,and points out the shortcomings of our laws in order to create a better legal environment for the protection of consumers in cross-border e-commerce.As we all know,the EU is currently the most integrated national alliance in the world.The EU provides the best economic,political,cultural and linguistic environment for the practice and development of cross-border e-commerce.The EU has always attached great importance to protecting the legitimate rights and interests of consumers in cross-border e-commerce.With the rise and development of cross-border e-commerce,the EU has formulated and promulgated a series of laws and regulations to protect consumer rights and interests.The basic rights of consumers are mainly stipulated in EU legislation.The third part is about the main legal problems and reasons of the protection of consumer rights and interests in cross-border e-commerce.According to the provisions of Chapter Ⅱ of the Consumer Rights Protection Law on consumer rights,consumer basic rights include the legal rights of security,right to know,right to choose,right to privacy,right to fair dealing,right to claim,right to comment,right to education,right to respect and right to supervise.From the protection of consumer basic rights,cross-border electronic payment and settlement of transaction disputes,this paper points out three major problems faced by the protection of consumers’rights and interests in cross-border e-commerce in China.On the basis of pointing out the problems,this paper analyses the causes of the problems,that is,the specific analysis of the causes of the problems in the protection of consumer rights and interests in cross-border e-commerce.Firstly,the reasons for insufficient protection of consumer basic rights in cross-border e-commerce,secondly,the hidden dangers of cross-border e-payment security,and finally,the reasons for the lack of dispute resolution mechanism in cross-border e-commerce transactions.The third part aims to suggestions on improving the protection of consumer rights and interests in cross-border e-commerce in China.Aiming at the main legal problems and causes of consumer rights and interests protection in cross-border e-commerce,this paper puts forward suggestions on consumer rights and interests protection from the four standpoints of government,cross-border e-commerce platform,resident businessmen in the platform and individual consumers.

  • 【分类号】D923.8
  • 【被引频次】4
  • 【下载频次】917
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