【作者】 林丽；

【导师】 齐红倩；

【作者基本信息】 吉林大学 ， 工商管理硕士（专业学位）， 2019， 硕士

【摘要】 长春长客-庞巴迪轨道车辆有限公司是目前国内一家重要的城轨车辆产业公司,多年来本公司致力于相关技术的开发和创新,对于我国轨道客车行业的发展和创新做出了一系列重要的贡献,在公司技术引进和企业创新的过程中成就了长春长客-庞巴迪轨道车辆有限公司的核心竞争力,也成就了中国轨道客车事业。在国际市场,长春长客-庞巴迪轨道车辆有限公司凭借技术和管理的综合优势已经成功拓展了多个发达国家和发展中国家的轨道交通车辆市场,多个国家和地区在使用长春长客-庞巴迪轨道车辆有限公司的产品。从诞生到现在,长春长客-庞巴迪轨道车辆有限公司公司已跻身于世界一流轨道交通车辆产业之林,对于我国乃至世界范围内轨道交通车辆行业的发展都有着重要的意义,实现了一系列的创新和成就。本文以长春长客-庞巴迪轨道车辆有限公司公司为研究对象,对其发展战略的选择与实施做出了相关的研究。首先,是对长春长客-庞巴迪轨道车辆有限公司研究的相关背景、意义、方法和内容的介绍。总结了我国对长春轨道相关问题以及长春轨道企业发展战略的研究现状,并对本文应用到的理论与方法进行了阐释,即战略管理理论和SWOT分析法;其次,对长春长客-庞巴迪轨道公司发展战略的内外部环境进行了分析,在介绍长春长客-庞巴迪轨道公司发展现状的基础上,从政治要素、经济要素、社会要素及技术要素等四个方面对公司面临的宏观环境进行了分析,从内部业务、内部资源、以及竞争对手与市场环境等三个方面对公司面临的内部环境进行了研究,此外,本文通过SWOT分析法了解和分析了长春长客-庞巴迪轨道车辆有限公司在当前的发展环境中面临的一系列风险和机遇,同时也包括企业自身在市场竞争中优劣势分析;再次,是对长春长客-庞巴迪轨道车辆有限公司发展战略制定与实施的论述,从国内外城市轨道交通车辆产业发展现状入手,制订了长春长客-庞巴迪轨道公司战略规划的目标与原则,在此基础上,选择了实行成本领先战略以及差异化战略作为该公司的发展战略,力求在顾客广泛重视的一些方面,在该行业内独树一帜;最后,提出了长春长客-庞巴迪轨道车辆公司发展战略实施的保障措施,主要包括组织保障、技术保障、人才保障、产品质量保障与信息化管理保障等方面。更多还原

【Abstract】 Changchun Bombardier Railway Vehicles Co.,Ltd.is an important urban rail vehicle industry company in China.Over the years,the company has been committed to the development and innovation of related technologies,and has made a series of important contributions to the development and innovation of China’s rail passenger car industry.In the process of company technology introduction and enterprise innovation,the core competitiveness of Changchun Bombardier Railway Vehicles Co.,Ltd.was achieved,and the cause of China’s railway passenger car was also achieved.In the international market,Changchun Bombardier Railway Vehicles Co.,Ltd.has successfully expanded the rail transit vehicle market in many developed and developing countries by its technology and management advantages.Many countries and regions are using products of Changchun Bombardier Railway Vehicles Co.,Ltd.From birth to the present,Changchun Bombardier Railway Vehicles Co.,Ltd.has become one of the world’s leading rail transit vehicle industries.It has important significance for the development of the rail transit vehicle industry in China and the world,and has realized a series of Innovation and achievement.This paper takes Changchun Bombardier Railway Vehicles Co.,Ltd.as the research object,and makes relevant research on the selection and implementation of its development strategy.First of all,it is an introduction of research on aspects of the background,the significance,the methods and the contents of the company.This paper summarizes the research status of China’s track on Changchun and the development strategy of Changchun track enterprise,and explains the theory and method applied in this paper,namely,strategic management theory and SWOT analysis method.Secondly,the internal and external environment of the development strategy of the company was analyzed.Based on the introduction of the development status of Changchun Bombardier Orbital Corporation,the external environment faced by the company was described from four aspects: Politics aspect,Economy aspect,Society aspect and Technology aspect.The internal environment faced by the company is studied from the aspects of internal business,internal resources,competitors and market environment.In addition,this paper deeply understands and analysis the company in the current development environment through SWOT analysis.Including a series of risks,opportunities,advantages and disadvantages of the company itself in the market competition;again,it is the discussion of the implementation on the company development strategy,from the development of urban rail transit vehicle industry at home and abroad.Based on the objectives and principles of the strategic planning of the company,on the basis of this,the company’s specific development strategy has been determined.Cost leadership strategy and differentiation strategy should be implemented to provide low-cost products to users at low unit cost,and strive to be widely used by customers.Some aspects of importance are unique in the industry and give them a unique position to meet the requirements of customers.This is implemented from perspectives as: cost management,market development,and product research.Finally,the safeguard measures for the implementation of the development strategy is proposed,mainly include organizational guarantee,technical support,talent guarantee,product quality assurance and information management guarantee.更多还原