【作者】 白洁；

【导师】 徐向艺；

【作者基本信息】 山东大学 ， 工商管理（专业学位）， 2019， 硕士

【摘要】 十九大报告指出,要充分发挥市场在资源配置中的决定性作用。一直以来,囿于行政区域划分和行业发展水平,我国非标准化权益类要素交易市场局限服务于本地区、本行业内的要素流转,业务规模小、同质化现象严重,规范化、市场化程度也参差不齐,不利于资源配置效率提高,极大阻碍了经济新常态下的供给侧结构性改革进程。在山东省要素交易市场的各主体之中,山东产权交易中心的政策支持最有力、业务品种最丰富、市场布局最完善,其以企业国有产权交易业务为依托,实现了一个平台上多种业务齐头并进的多元化集群式发展局面,形成了交投活跃、运作规范的市场体系,对于要素资源市场化配置有着广泛而专业的配套服务能力。针对资源要素市场存在的交易平台重复建设、服务水平参差不齐等现状,研究山东产权交易中心在新时代下的发展战略,有助于解决四个方面的问题:一是进一步理顺股权关系,实现各板块协同发展;二是找准发展方向,提升规模效益;三是隔离业务风险,实现专业化发展;四是做大要素交易市场规模,提升市场影响力。本文借助战略管理理论、发展战略理论、商业模式理论相关研究,通过对山东产权交易中心内部资源能力和外部行业环境的细致分析,提出山东产权交易中心应该采取锐意进取的增长型发展战略。通过实施增长型发展战略,可以充分发挥企业的资源能力优势,对相关各方都能实现扬长避短。确定山东产权交易中心的增长型发展战略后,选择的企业发展战略措施是通过构建创新型商业模式,紧跟“头部市场”,做大“中间人经济”,以信息化为纽带嫁接各类生态;转型集团化管理,为企业长远发展改造升级组织架构基础;通过强化核心竞争力,在共赢共享生态圈搭建和服务实体经济发展中,掌握更多政府资源和市场资源,把握发展机会。在增长型发展战略统领下,通过对企业内部板块的梳理,为山东产权交易中心集团化整体框架进行了有机梳理,确定了商务服务、投行服务、社会服务、信息服务四大板块,创新提出山东产权交易中心五级营销组织架构,并根据企业实际创新提出信息化优化思路,提出了加强人力资源开发与储备、品牌运营管理的具体方案,为战略顺利实施提供应有和必有保障。相关理论研究将对全国各省份同行业机构的未来发展产生积极影响和借鉴意义。更多还原

【Abstract】 The report of the Nineteenth National Congress pointed out that the market should play a decisive role in the allocation of resources.For a long time,due to the administrative division and the level of industry development,the non-standardized equity factor trading market in China is limited to serving the transfer of factors in the region and the industry.The business scale is small and homogeneity is serious.The degree of-standardization and marketization is also uneven,which is not conducive to the improvement of resource allocation efficiency and greatly hinders the supply-side structural reform under the new nonnal economy.Process.Among the main bodies of the factor trading market in Shandong Province,the policy support of Shandong Property Rights Trading Center is the most powerful,the business variety is the richest,and the market layout is the most perfect.Based on the state-owned property rights trading business of enterprises,Shandong Property Rights Trading Center has realized a diversified cluster development situation in which various businesses go hand in hand on the platform,and formed a market system with active trading and standardized operation.Market-oriented allocation of resources has a wide range of professional supporting service capabilities.In view of the current situation of duplicate construction of trading platform and uneven service level in resource factor market,the study of the development strategy of Shandong Property Rights Trading Center in the new era will help to solve four problems:first,to further straighten out the equity relationship and realize the coordinated development of all sectors;second,to identify the direction of development and enhance scale efficiency;third,to isolate business risks and achieve specialization.Fourth,expand the scale of factor trading market and enhance market influence.With the help of strategic management theory,development strategy theory,and business model theory,this paper makes a detailed analysis of the internal resource capacity and external industry environment of Shandong Property Rights Exchange Center,and puts forward that Shandong Property Rights Exchange Center should adopt an aggressive growth-oriented development strategy.Through the implementation of the growth-oriented development strategy,we can give full play to the advantages of the enterprise’s resource capacity,and make full use of the strengths and avoid the weaknesses of all parties concerned.After confirming the growth-oriented development strategy of Shandong Property Rights Exchange Center,the selected enterprise development strategy measures are to build an innovative business model,follow closely the "head market",expand the "middleman economy",and graft all kinds of ecology with informatization as a link;transform the group management to upgrade the organizational structure for the long-term development of enterprises;strengthen the core competitiveness,and win-win situation.In the process of building and serving the real economy,we should grasp more government resources and market resources and grasp the development opportunities.Under the guidance of the growth-oriented development strategy,through sorting out the internal parts of enterprises,this paper organically combs the overall framework of the collectivization of Shandong Property Rights Exchange Center,identifies the four major sectors of business services,investment banking services,social services and information services,innovatively puts f-orward the five-level marketing organizational structure of Shandong Property Rights Exchange Center,and puts forward the idea of information optimization according to the actual innovation of-enterprises.The specific plan of strengthening human resources development and reserve and brand operation management is put forward,which provides necessary and necessary guarantee for the smooth implementation of the strategy.Relevant theoretical research will have a positive impact on the future development of the same industry institutions in all provinces of China.更多还原