【作者】 张宇；

【导师】 齐晓梅； 贾朋社；

【作者基本信息】 海南大学 ， 工商管理， 2018， 硕士

【摘要】 三亚地处中国最南端,是国内仅有的全热带气候的海边城市,这里有明媚的阳光、蔚蓝的大海、柔软的沙滩、高高的椰子树,是国内海岛旅行的最佳目的地。三亚也是一个浪漫的城市,天涯海角,海誓山盟。三亚作为国内第一个提出海岛目的地概念的地方城市,2017年三亚举办GWHI全球婚礼蜜月岛论坛将三亚定为永久会址,吸引了全世界的目光和关注,三亚也由此跻身世界一流海岛目的地的行列。三亚创客海岛婚礼成立于2015年6月,立足于三亚本土,开展三亚及周边海岛目的地婚礼业务,依托海南及三亚优质的自然资源和旅游资源,面向全国、全球为有计划来三亚举行海岛婚礼的新人提供婚礼及相关服务。本论文主要着眼于海南国际旅游岛的国家发展战略及打造海南蜜月岛屿的发展规划下,以三亚创客海岛婚礼为研究对象,分析三亚创客海岛婚礼市场营销的内外部环境和自身优劣势,总结三亚创客海岛婚礼的市场营销现状和问题,制定出适合三亚创客海岛婚礼发展的市场营销策略,同时制定出相应的保障措施,从不同层面保障三亚创客海岛婚礼市场营销策略的顺利实施。通过研究,优化改进三亚创客海岛婚礼市场营销的渠道和策略,力求企业长期健康可持续发展。更多还原

【Abstract】 Located at the southernmost tip of China,Sanya is the only seaside city in the country with a tropical climate.It has bright sunshine,blue sea,soft sand beach and high coconut trees.It is the best destination for domestic island travel.Sanya is also a romantic city,the end of the earth,and the vows.As the first local city in China to propose the concept of island destination,Sanya held the GWHI Global Wedding Honeymoon Island Forum in Sanya in 2017 and set Sanya as a permanent meeting,place,attracting the attention and attention of the whole world.Sanya is also among the best in the world.The ranks of island destinations.Established in June 2015,Sanya Maker Island Wedding is based in Sanya and carries out wedding business in Sanya and surrounding island destinations.Based on Hainan and Sanya’s high-quality natural resources and tourism resources,it is planned to hold islands in Sanya for the whole country and the world.Wedding couples offer weddings and related services.This paper focuses on the national development strategy of Hainan International Tourism Island and the development plan of Hainan Honeymoon Island.Taking Sanya Chuangke Island Wedding as the research object,this paper analyzes the internal and external environment and its advantages and disadvantages of Sanya Chuangke Island Wedding Marketing.Summarizing the marketing status and problems of Sanya Chuangke Island wedding,formulating a marketing strategy suitable for the development of Sanya Chuangke Island wedding,and formulating corresponding safeguard measures to ensure the smooth implementation of the marketing strategy of Sanya Chuangke Island wedding market from different levels..Through research,we will optimize and improve the channels and strategies for Sanya Chuangke Island wedding marketing,and strive for long-term healthy and sustainable development.更多还原