【作者】 王海明；

【导师】 井浩湧； 马淑华；

【作者基本信息】 大连交通大学 ， 工程硕士（专业学位）， 2017， 硕士

【摘要】 20世纪90年代以来,随着计算机和通讯技术的快速发展,特别是互联网技术的快速发展,电子商务表现出了强劲的发展势头,上至大中型企业,下至普通个人购物,都离不开互联网电子商务。互联网普及率越来越高,网络零售购物的人越来越多,势必给电子商务物流配送造成一定的压力。目前我国的电子商务物流配送中存在诸多问题,如配送中心业务流程冗余复杂、效率低下,配送成本过高等,这些问题都严重影响并制约着我国电子商务的发展,也不能满足顾客苛刻的网购体验。因此,研究如何有效提高物流配送的效率,优化物流配送的流程,降低物流配送的成本,对促进我国电子商务的发展具有非常重要的意义。本文在分析服装行业电子商务物流的发展现状和界定相关概念的基础上,深入分析了服装企业电子商务的自建物流模式、第三方物流模式和联盟物流模式的优缺点,归纳总结服装企业电子商务物流配送低效的原因。以Wacoal公司为研究案例,分析了公司电子商务物流流程、物流配送和退货物流等方面存在的问题,研究了影响电子商务物流效率的关键因素。进而在不改变电子商务物流配送中心基本结构的前提下,提出了Wacoal公司电子商务物流配送整体布局的优化策略,并对配送中心各部门之间的流程进行改善,采用SLP方法优化部门内的作业环节。同时,在Wacoal公司与第三方物流合作方面也提出了有效的建议和展望。通过对服装企业B2C电子商务物流配送模式和流程优化的研究,为服装企业电子商务的发展提供对策与建议,降低了服装企业电子商务物流配送的效率、节约了开支、提高了 Wacoal公司电子商务的市场竞争力。更多还原

【Abstract】 Since the 90s of the 20th century,with the rapid development of computer and communication technology,especially the rapid development of Internet technology,E-commerce has shown a strong momentum of development,from large and medium-sized enterprises,down to ordinary personal shopping,are inseparable from the Internet e-commerce.With the increasing penetration rate of the Internet,more and more people choose online retail shopping,which is bound to cause some pressure on E-commerce logistics distribution.There still have many problems exist in China’s E-commerce logistics distribution,such as complex redundant and inefficient distribution center business process,the high distribution costs,these problems seriously affect and restrict the development of China’s E-commerce,customers cannot meet the harsh online shopping experience.Therefore,it is of great significance to study how to effectively improve the efficiency of logistics distribution,optimize the process of logistics distribution,reduce the cost of logistics distribution,and promote the development of China’s E-commerce.Based on the analysis of the development status of E-commerce logistics in garment industry and the definition of related concepts,this paper analyzes the advantages and disadvantages of self-built logistics mode,third-party logistics mode and alliance logistics model of garment enterprises,and summarizes the reason of garment enterprises for inefficient logistics distribution.Taking Wacoal Company as the research case,this thesis analyzes the problems existing in the logistics process,logistics distribution and return logistics of the company,and studies the key factors that affect the logistics efficiency of E-commerce.Then without changing the basic structure of E-commerce logistics distribution center,put forward the optimization strategy of Wacoal E-commerce logistics distribution layout the distribution center and between various departments to improve the process,using SLP method to optimize the operation in the department.At the same time,Wacoal company and third-party logistics cooperation also made effective recommendations and prospects.Through the research on B2C E-commerce logistics distribution mode and process optimization of garment enterprises,it provides the countermeasures and suggestions for the development of E-commerce in garment enterprises,reduces the efficiency of E-commerce logistics distribution of garment enterprises,saves the expenses and improves Wacoal’s e-commerce market competitiveness.更多还原