【作者】 陈宁；

【导师】 李占乐；

【作者基本信息】 郑州大学 ， 公共管理硕士（专业学位）， 2018， 硕士

【副题名】以荥阳河阴石榴产业为例

【摘要】 当前农业现有种植技术的提高,农业产业化步伐加快,一批具有地域特色的农产品发展越来越快,群众的生活水平不断提高,更愿意购买知名度高、质量优质的农产品。随着我国农产品市场竞争的不断发展以及农产品物流运输服务的不断完善,人们对地域特色农产品的需求越来越强,党的十九大报告中提出了“构建现代农业产业体系”和“实施乡村振兴战略”的要求,结合当下脱贫攻坚任务,如何突破现有发展瓶颈,形成可持续发展的农业产业化,推进地域特色农产品产业快速发展,促进农民增产增收,成为摆在政府面前必须解决的问题。本文在分析地域特色农产品基础概念、相关理论、国内外研究现状的基础上,通过实地走访河南荥阳河阴石榴种植区,深入了解当地石榴产业发展现状,利用波特五力模型理论和SWOT模型,对发展现状进行分析,研究政府支持促进措施,找出石榴产业发展存在的不足和缺陷:产业化组织缺失、市场经济秩序混乱、品牌宣传与推广效果差、缺乏先进的技术支持、对农产品电子商务发展重视不够。最后,本文依据前期分析,进一步明确政府职责,提出了一系列针对性的策略,探索出一条具有普遍适用性的地域特色农产品产业化发展之路。更多还原

【Abstract】 With the improvement of current agricultural planting technology,and the acceleration of agricultural industrialization,a number of agricultural products with the regional characteristic developed faster and faster,people’s living standards continue improving,more of them are willing to buy high profile agricultural products with high quality.With the continuous development of China’s agricultural product market competition and the improvement of the agricultural products transportation service,people’s demand of the region characteristic agricultural products are more and more stronger.The report of the 19 th National Congress of the Communist Party of China put forward the command which is concerned with the construction of modern agriculture industry system and the implement strategy of rejuvenating the country.How to break through the existing development bottleneck,form the sustainable agricultural industrialization,and promote the rapid development of agricultural industries with regional characteristics,the increase of agricultural products and the farmers’ income has become a problem that must be solved by the government.Based on the analysis of regional characteristic and basic concepts related theory and the research status at home and abroad,we visited Henan xingyang Heyin pomegranate area,and understood the present situation of local pomegranate industry development.Then by using the theory of porter five model and SWOT model,analyze the current situation of the development,research the government support to promote measures to find out the deficiencies and defects: Lack of industrial organization,the market economy order confusion,Brand publicity and promotion effect is poor.lack of advanced technical to support produce,ignore the development of agricultural electronic commerce.Finally,based on the preliminary analysis,this paper further clarifies the responsibilities of the government,puts forward a series of targeted strategies,and explores a road of industrialization development which is generally applicable to regional agricultural products.更多还原