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基于渠道理论的农业上市公司营运资金管理绩效研究

Study on the Agricultural Listed Companies Working Capital Management Performance Based on the Theory of Channels

【作者】 陈静

【导师】 李小健;

【作者基本信息】 西北农林科技大学 , 会计学, 2018, 硕士

【摘要】 随着供给侧结构改革的推进,我国经济发展面临着调结构与转方式的变革,经济增速放缓,各行各业都进入了缓慢增长期,农业也不例外。农业作为国民经济的基础,对社会经济发展和人民生活起着非常重要的作用。经济增长缓慢,行业中各企业竞争激烈,便会出现一些极端追求利润增长的恶性循环模式,比如,销售部门为增加销售额一味追求销售业绩而放宽销售信用,加大赊销力度,从而导致应收账款比重上升以及坏账损失的加大。企业财务状况出现问题首先波及的就是企业的营运资金,营运资金是一个企业生产经营的基础,就好比人体的血液,其支撑着一个企业的生命。因此,营运资金的管理无论在理论界还是实践中都显得无比重要。目前我国营运资金管理的研究主要集中在要素方面,例如通过缩短现金周转期来提高企业的营运资金管理水平,现金周转期包括应收账款周转期、应付账款周转期和存货周转期,通过单要素研究分别确定提高营运资金管理效率的方法,但却忽略了营运资金各要素之间是相互关联的并非独立存在的特性,改变应收账款资金占用量必然会影响到存货的资金占用量,因此出现了渠道管理的思想,该思想突破了传统企业营运资金研究的边界,从原始的只涉及企业内部研究开始向外部转移。与企业业务流程相结合的管理模式,为企业管理输入了新鲜血液,健全企业财务管理模式,从而提高企业经营管理水平。本文以沪深两市农业上市公司为研究对象,结合农业上市公司渠道管理营运资金现状,以渠道理论和营运资金管理理论为基础,构建营运资金管理效率指标以及综合绩效评价指标,并从企业综合绩效入手主要研究农业上市公司各渠道营运资金管理效率与企业经营绩效的相关性,依据实证分析结果对如何提高农业企业营运资金管理绩效予以研究。就农业上市公司具体而言,首先从采购、生产和营销各渠道营运资金主要要素出发,通过理论分析提出假设即农业类企业经营活动营运资金周转期以及各渠道营运资金周转期与企业综合绩效负相关。收集、整理2010-2015年间56个样本公司历史数据,建立多元线性回归模型进行实证分析,通过分析得出以下结论:采购渠道营运资金周转期适当延长会提高农业企业的绩效水平,生产渠道和营销渠道营运资金周转期越短公司绩效水平越高。同时,企业整体的经营活动营运资金周转期与公司综合绩效成反比即周转期越短,综合绩效越高。最后根据管理现状和研究结论,提出加强供应商商业模式运作、改善内部业务流程、调整营销模式等改善农业上市公司各渠道营运资金管理效率的对策。

【Abstract】 Along with the advancement of supply side structure reform,the economic development of our country is facing restructuring and change in the way to turn,economic growth is slowing,all walks of life in the slow growth,agriculture is no exception.As the foundation of national economy,agriculture plays an important role in social and economic development and people’s life.Economic growth is slow,each enterprise in the industry competition is intense,it will appear some extreme pursuit of profit growth cycle model,for example,to increase the sales of devotion to sales and Marketing Department to relax credit sales,increase the intensity of sell on credit,so as to increase the proportion of accounts receivable and bad debt losses.Enterprise financial problems spread above all is working capital,working capital is the basis of the production and business operation,an enterprise is just like the body’s blood,it holds up the life of an enterprise.Therefore,the management of working capital is very important in both theory and practice.At present,the research mainly concentrated in the aspects of working capital management,for example by shortening the cash turnover period to improve enterprise management level of working capital,cash turnover period include accounts receivable and accounts payable turnover period cycle time and inventory turnover period,through single factor study respectively determine the method of improving the efficiency of working capital management,but ignored between the elements of working capital is one of the characteristics of interrelated not exist independently,change the accounts receivable money footprint footprint will inevitably affect the stock funds,hence the idea of channel management,and the idea break the boundary of traditional enterprise operating funds research,from the original cover only internal study began to external transfer.In combination with the enterprise business process,the management mode is to input fresh blood for the enterprise management,improve the financial management mode of the enterprise,and thus improve the management level of the enterprise.Based on the Shanghai and shenzhen two city agricultural listed companies as the research object,together with the present situation of agricultural listed companies channel management of working capital,on the basis of channel theory and the theory of working capital management,build the working capital management efficiency index and comprehensive performance evaluation index,and comprehensive performance of the main research of agricultural listed companies from the enterprise each channel of working capital management efficiency and the correlation of enterprise operating performance,according to the results of the empirical analysis on how to improve the agricultural research enterprise working capital management performance.Agricultural listed companies to be specific,first of all,from procurement,production and marketing channels on the main factors of working capital,through the theoretical analysis of hypothesized that agriculture class enterprise business activities of working capital turnover period and each channel of working capital turnover period is negatively related to the enterprise comprehensive performance.Collect,sort out the historical data of 56 sample companies between 2010 and 2015,multiple linear regression model is established for the empirical analysis,through the analysis to the following conclusion: purchasing channels of working capital turnover period extended appropriately can raise the performance level of agricultural enterprises,production channels and marketing channels of working capital turnover period shorter corporate performance level is higher.At the same time,the overall operating fund turnover period of the enterprise is inversely proportional to the overall performance of the company,namely,the shorter the turnaround time,the higher the comprehensive performance.According to the management present situation and the research conclusion,put forward to strengthen the supplier business model operation,improve the internal business process,adjust the agricultural listed companies as well as marketing mode to improve the channel of working capital management efficiency.

【关键词】 渠道营运资金企业经营绩效
【Key words】 channelWorking capitalBusiness performance
  • 【分类号】F324;F302.6;F832.51
  • 【被引频次】2
  • 【下载频次】410
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