【作者】 李丹；

【导师】 庄晋财；

【作者基本信息】 江苏大学 ， 工商管理， 2018， 硕士

【摘要】 我国农民的创业环境正在逐渐改善,创业氛围越来越活跃,但是,根据统计局《2015年农民工监测调查报告》的数据,我国农民工自营就业率达到16.6%。不过,由于资金、技术等创业要素的不足农民创业的效果并不理想。目前,互联网技术在农村普及,农民创业机会开发存在的劣势正在发生变化。据统计,截至2016年8月,在过去的一年间,我国有超过120种淘宝村的新兴商品销售额突破了100万元,有的甚至突破1000万元。淘宝村的发展表明,在“互联网+”的背景下,农民创业的环境得到很大的改善,降低了农民开发创业机会的困难。因此,如何帮助农民更好地进行创业,如何成功开发创业机会更成为我们关注的重点。本文将农民创业机会开发的内涵界定为是农民根据自身条件,通过有利通道和恰当时机整合和挖掘创业资源,从而创建新企业或开创新事业的过程。农民创业机会开发的外延则是市场维度(市场需求、市场进入)、资源维度(创业资源量、新的创业资源产生)、创业者维度(农民个人特质和素质能力)。基于创业机会理论、机会开发理论,并应用资源基础理论和社会网络理论,分析“互联网+”背景下农民创业机会开发的市场因素、资源因素和能力因素,并通过农民创业案例来验证。分析得知,农民创业者利用“互联网+”能够改善市场、资源和能力方面的情况,农民可以通过自建、租用与联合开发等多种方式来灵活运用互联网平台,并依托互联网获取市场信息、获取创业资源、拓展社会网络,帮助农民创业者拓展市场空间、降低进入新市场壁垒、增加资源获取渠道、降低资源获取成本、扩大农民异质性知识和提升运营管理能力,从而更好地把握市场机会、获得创业资源、提升创业能力,成功实现创业。在这些研究的基础上,为帮助农民创业者更好地应用互联网开发创业机会,提出了应根据不同地区不同乡村的创业特征,对农民创业者进行定向培训,强化农民创业者应用互联网信息的技术,提高农民创业者使用互联网的能力,同时加快完善农村互联网基础设施建设,激活和鼓励农民互联网创业的政策建议。更多还原

【Abstract】 The entrepreneurial environment of farmers in China is gradually improving,the entrepreneurial atmosphere is becoming more and more active,but,according to the National Bureau of Statistics’ s survey report on migrant workers in 2015,the self-employment rate of migrant workers reached 16.6 percent.However,because capital,technology and other entrepreneurial elements are insufficient,the effect of farmers entrepreneurship is not ideal.At present,more and more Internet technologies are being applied in rural areas.The disadvantages of the exploitation of farmers ’ entrepreneurial opportunity is changing.According to statistics,as of August 2016,sales of more than 120 new commodities in Taobao villages in China exceeded 1 million yuan,and some even exceeded 10 million yuan in the past year.The development of Taobao village shows that under the background of "Internet",the environment for farmers to start a business has been greatly improved,and the difficulties for farmers to develop entrepreneurial opportunities have been reduced.Therefore,how to help farmers to start a business better,how to successfully develop entrepreneurial opportunities has become the focus of our attention.In this paper,the connotation of the exploitation of farmers’ entrepreneurial opportunities is defined as according to their own conditions,farmers integrate and excavate their entrepreneurial resources through favorable channels and appropriate opportunities,thus establishing new enterprises or starting new undertakings.The extension of farmer’s entrepreneurial opportunity exploitation is market dimension(market demand,market entry),resource dimension(entrepreneurial resource quantity,new entrepreneurial resource generation),entrepreneur dimension(farmer’s personal characteristics and quality and ability).Based on entrepreneurial opportunity theory,opportunity exploitation theory,and applying resource-based theory and social network theory,this paper analyzes the market factors,resource factors and ability factors of farmers’ entrepreneurial opportunity exploitation under the background of "Internet plus",and use the case of farmer entrepreneur to verify.The analysis shows that farmers can use the Internet to improve the market,resources and capabilities.And farmers can use the Internet platform flexibly through self-building,renting and combining,etc.And relying on the Internet to obtain market information,access to entrepreneurial resources,expand social networks to help farmers expand market space,reduce barriers to enter the new market,increase access to resources,reduce the cost of access to resources,expanding the knowledge of farmers’ heterogeneity and improving the ability of operation and management,so as to better grasp the market opportunities,obtain entrepreneurial resources,enhance entrepreneurial ability,and successfully realize entrepreneurship.On the basis of these studies,in order to help farmers’ entrepreneurs to better use the Internet to exploit entrepreneurial opportunities.It is suggested that targeted training for farmers entrepreneurs should be carried out,farmers’ entrepreneurs’ Internet information technology should be strengthened,farmers’ entrepreneurs’ ability to use the Internet should be improved,and the construction of Internet infrastructure in rural areas should be accelerated,and farmers’ Internet entrepreneurship could be activated and encouraged.更多还原