【作者】 李梅子；

【导师】 贺孝梅； 曾栋；

【作者基本信息】 中国矿业大学 ， 设计艺术学， 2018， 硕士

【摘要】 文章以云南少数民族拉祜族文化为研究对象,采用移情设计相关理论和方法,通过提炼拉祜族核心文化,运用于拉祜族文化创意产品设计实践当中。移情视角下的文创设计研究与实践,旨在丰富产品的用户体验层次,为少数民族文化的保护传承与发展提供一种方向。在方法研究层面,首先,运用文献研究法,梳理了拉祜族文化及移情设计理论相关文献;然后,采用田野调查法的整体获悉、参与观察、主位深入三步骤与移情设计的产生、沉浸、联系、撤离四阶段相结合,达到获取文化特征的目的,其中匹配使用的移情方法包括了文化探针、影像法、焦点小组、融入体验和移情观察;最后,使用移情设计方法的情景体验地图,获取了用户在文化体验中的行为和态度信息。在理论研究层面,文章构建了文化创意产品移情设计框架及设计流程,即:通过设计师移情于拉祜族文化,获取拉祜文化特征(包括物质、行为制度、精神文化特征),以及移情于用户对拉祜文化的认知广度与认知深度,将文化特征转化为设计特征,达到通过产品设计(视觉形式、功能形式、思想内涵)有效传达拉祜文化特征的目的。在实践研究层面,包括田野调查和设计实践。田野调研从文化主体、文化传承人、文化管理者及文化探访者的角度移情,获得文化特征,文化认知,以及文化态度。文章中从横纵两个层面阐述了文化体验的构成,即:纵向产品使用体验(视觉形式-功能形式-思想内涵)和基于时间轴(探访前-中-后)的横向的多个产品的综合体验,并完成了设计客观条件分析、文化特征提取、文化特征传达,使文创产品从视觉形式、功能用途、内涵精神三方面契合最终用户的需求。文章构建了文创产品移情设计体系,剖析了文创产品的情感体验层次,开展了拉祜族文创产品设计。文章认为文化体验不应局限于产品,应同时考虑文创产品使用过程及接触产品的前后阶段,匹配用户的认知和行为,形成完整的文化体验,从而提升文创产品与用户之间的情感共鸣,将文化融入日常生活行为中。更多还原

【Abstract】 The article takes the Lahu minority culture of Yunnan as the research object,using the theory and method of empathic design to extract the typical core culture of Lahu ethnic culture and applying it to the Lahu cultural creative product design practice.From the perspective of empathy,the research and practice of cultural creative design aims to enrich the user experience level of products and provide a direction for the protection,inheritance and development of minority culture.In terms of method research,first of all,the literature research method is used to comb the related literature of Lahu culture and empathic design theory.Then,the three steps of the field investigation include overall learning,participation in observation,the deep-going to the theme and the four stages of empathic design include discovery,immersion,connection,detachment are combined to obtain the cultural characteristics,in which the matching method of empathy includes cultural probe,video,focus group,integration experience and empathy observation.Finally,the scenario experience map of empathic design method are used to obtain the user’s behavior and attitude in cultural experience.In terms of theoretical research,the article constructs the framework and process of empathy design for cultural creative products.By empathizing with Lahu’s culture,the designer accurately obtains cultural characteristics(including material,behavioral,spiritual cultural characteristics)and empathizing with users to abtain the depth and range of user’s culture cognitive.The designer transfers cultural characteristics into design features,and conveys cultural characteristics through product design(visual forms,functional forms,and forms)effectively.In terms of practice research,field investigation and design practice are included.In the field research,the designer empathizes from the perspective of cultural subjects,cultural inheritors,cultural managers and cultural visitors to obtain the cultural characteristics,cultural cognitive,and cultural attitudes.The article expounded the cultural experience composition from the horizontal and vertical experience of culture that is,the comprehensive experience both in the vertical cultural experience of using product(visual form-functional form-ideological connotation)and horizontal cultural experience of multiple products using(before visiting-visiting-after visiting).According to cultural experience relationship the objective condition analysis,cultural characteristics extraction and cultural characteristics expression are completed to make the creative products is feasibility and meet the needs of the users from three aspects: visual form,functional form and connotation spirit.The article constructs the empathic design system of cultural creative product,analyzes the emotional experience level of the product,and carries out the design of Lahu’s cultural creative product.It thinks that the construction of the cultural experience should not be limited to the product,but also consider the process of using product and the pre-and-post stages of using product,to match the cognition and behavior of user and form the completely experience of the culture.The whole culture experience can enhance emotional resonance between cultural creative products and users,and integrate culture into daily life.更多还原