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基于具身认知的移动支付APP的交互设计研究

Research on Interactive Design of Mobile Payment Based on Embodied Cognition-for Example with the APP of Inquire about Traffic Violation

【作者】 王琪

【导师】 黄朝晖;

【作者基本信息】 华中科技大学 , 艺术学, 2017, 硕士

【副题名】以“违章查询助手”为例

【摘要】 随着智能手机的普及,移动支付也迅速进入了人们的生活,移动支付产品的用户体验也就显得越发重要,当前关于移动端支付的交互设计研究较少,相关产品的设计实践也并不能满足当前用户的需求,移动端的交互设计下的用户反馈与用户行为并不能完全吻合,迫切的需要建立更加完善移动支付交互设计流程,寻找移动支付交互设计的新方向,为用户可用性评估与用户体验之间找到更加完善的平衡点。本文基于当前认知心理学新取向具身认知的研究进展,结合今近年移动支付的发展趋势,研究了将具身认知的理念与引入移动支付的目的和意义。其次研究了手持移动支付交互设计的设计要素以及评估要素,构建了基于具身认知移动支付产品的设计模型,并在此基础上提出了具身认知移动支付产品的交互设计的基本流程。然后从实际案例出发,对用户进行需求调研,绘制用户行为与概念模型,确定目标受众的痛点,对比竞品进行分析,分析移动支付产品交互中的不足,明确了移动支付产品基于具身认知的交互设计新方向。最后通过可用性评估,对比分析设计前后用户体验测试与评估的结果,并利用具身认知的交互设计理念对移动支付产品互做进一步的优化,不断完善用户体验。文章通过剖析可用性、用户体验和具身认知之间的关系,调整设计模型与用户心智模型之间的关系,建立了具身认知的移动支付交互设计模型,为具身认知交互设计理念的提出统一了可用性和用户体验的评价标准。随后构建更加完善的具身认知交互设计流程,让产品在满足用户需求的同时更多的实现产品目标,让用户能在使用移动支付产品时获得更加流畅的用户体验。为日后移动端支付产品的交互设计提供了一个新的参考规范,也为交互设计提供了新的研究方向。

【Abstract】 With the mobile user groups continue to expand,people in the handheld terminal to complete the complex payment opportunities are more and more,interaction issues between handheld mobile terminals and users are increasingly prominent,The reason is largely due to the interaction design of the product alienated the user’s body.in the face of the impact of Internet products which more emphasis on interactive experience and user experience,mobile payment products need to pay more attention to the user’s body in the handheld mobile terminal interaction.Based on the current research progress of the new orientation of cognitive psychology,combining with the development trend of mobile payment in recent years,this paper analyzes the purpose and significance of introducting the idea of Embodied cognition into mobile payment.Secondly,the design elements and evaluation elements of the interactive design of handheld mobile payment are studied.The concept and characteristics of interactive design of mobile devices based on Embodied cognition are studied again.The relationship between handheld mobile terminal and body is analyzed and summarized in detail.the design model of Embodied cognition mobile payment products is built,the basic flow of interactive design of Embodied cognition mobile payment products is put forward.And then from the actual case,the user needs research,drawing the user behavior and conceptual model to determine the target audience pain points,comparative analysis of competing products to explore the lack of mobile payment product interaction,clear The new direction of interactive design of mobile payment products based on Embodied cognition.Finally,through the evaluation of Availability,the results of user experience test and evaluation are analyzed before and after the analysis,and the mobile payment products are further optimized by using the Interactive design concept based on Embodied cognition,and Constantly improve the user experience.This paper analyzes the relationship between usability,user experience and specific cognition,adjusts the relationship between the design model and the user’s mental model,establishes the model of mobile payment interaction based on Embodied cognition,andproposed uniformity of the usability and user experience evaluation criteria for the concept of interaction design based on Embodied cognition.And then build a more comprehensive interaction design process based on Embodied cognition,so that products meet the needs of users at the same time achieve more product targets,Allowing users to get a smoother user experience when using mobile payment products.Which provides a new reference specification for the interactive design of mobile payment products in the future and provides a new research perspective for interactive design.

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