【作者】 熊婷；

【导师】 刘圣欢；

【作者基本信息】 华中师范大学 ， 区域经济学， 2018， 硕士

【摘要】 党的十九大提出“房子是用来住的,不是用来炒的”,同时在我国房地产市场上实行租售并举。高昂房价下,大力发展租赁市场被认为是缓解买房压力的手段之一。政府通过提高租房“权益”,鼓励更多人依靠租房解决住房需求,并且通过发展房地产租赁市场,抑制房价的上涨。随着一系列鼓励政策的出台,长租公寓作为一种新型的房屋租赁形式迅速得到发展。截止2015年,市场上具有一定规模的公寓企业已有500多家,众多投资者纷纷加入这片“蓝海”。但在长租公寓已有的试点案例中也出现了诸如房源端、资金端和管理端等方面的问题,收益低盈利慢成为现阶段长租公寓发展普遍存在的现象。本文在对文献及相关理论进行梳理的基础上,首先分析我国长租公寓发展的现状,然后通过对日本典型长租公寓运营模式的对比分析,认为我国长租公寓面临资金投入大回款慢、房源获取困难和市场乱象的问题。其成因主要是我国租金回报率低、融资成本高、市场体制不完善和运营模式不合理,而运营模式不合理是主要原因。接着,分析了不同公寓企业运营模式的优劣,提出了“房企+中介”合作的运营模式。最后,为了从根源解决盈利难题,进一步提出了在长租公寓领域试行国有土地租赁的“轻资产”运营模式。更多还原

【Abstract】 The nineteenth people’s Congress of the Communist Party of China point out:"The house is used to live,not to speculation",and proposed that we will conduct"renting and selling simultaneously" in real estate market.Facing the high price of the house,developing the leasing market is considered as one of the means to alleviate housing pressure.The government encourage more people to rent house by raising the"rights" of renting,developing the real estate rental market and restraining the rise of the house price.With a series of policies to encourage leasehold markets,long-rented apartments have been rapidly developed as a new type of housing lease.By the end of 2015,there are more than 500 large scale apartments in the market,many investors have joined this field.However,in the pilot cases of long rented apartments,there are many problems,such as housing,capital and management,low profit and slow profit become the common phenomenon in the field of long rented apartments at the present stage.First,based on reviewing literature and related theories,the article analyses the current situation of the development of the long-rented apartment market in China,.Next,Through the analysis of the typical long-rented apartment operation mode in Japan,pointed out that we are faced with the problems of large capital investment and slow payment,listing difficulty,market chaos.The main reasons are the low rental returns,high financing costs,imperfect market system and unreasonable operating model.The deep reason is the unreasonable operation model.Then,analyzed the advantages and disadvantages of the operating modes of different apartment companies,and put forward the operation mode of "home enterprise + housing intermediary" cooperation.Finally,in order to solve the profitability problem radically,the article further proposed the "light asset" operation mode of piloting state-owned land leases in the area of long-term rental apartments.更多还原