电视节目《约车的烦恼》编导创作阐释

【作者】 高洁；

【导师】 王安中；

【作者基本信息】 陕西师范大学 ， 艺术硕士（专业学位）， 2018， 硕士

【摘要】 本篇论文的写作背景有三个,第一个是已发展有60多年的中国电视业,在当下媒体环境下寻求节目突破的需要,第二个就是共享经济在国内外发展至今寻求社会治理的需要,第三个是电视编导自身创作思维方式的创新需要。本篇论文严格的说是笔者针对陕西广播电视台新闻频道在2017年8月5日晚上22:35——23:05分播出的电视节目《约车的烦恼》(含广告片时长30分钟)所作的编导创作阐释。在这篇编导创作阐释中以《帮忙有一套》栏目中笔者担任编导、摄像、后期助理制作的这一期节目《约车的烦恼》为阐述线索,以一个电视编导的视点在大量研习掌握电视媒体特性、电视媒体技术、影视美学等相关学科理论和导演、剪辑、后期制作、摄像等实践技巧的基础上所作。在节目选题内容上,这期节目的选题是网约车,它是近年来国内外在“共享经济”领域里催生的一种新的打车、拼车方式,所以笔者引入经济学界对“共享经济”的国内外相关权威研究成果到节目的前期策划过程中,能使笔者拨乱反正在“迷途”中寻找当下中国网约车商业活动领域在社会互动中真正存在的问题,当然这也是电视媒体的观看者所最为关切的。将其利用电视手段编辑转化为大众传播中的作品,旨在引发当今中国社会治理、社会法制建设、社会消费模式对新商业模式“共享经济”新的审视、关注与思考。在节目制作生产方面,笔者重点以制作节目过程中的五个论述方向来全面阐释该期节目。一:艺术样式上的跨类型“错置”与受众权力模式的转变。这部分重点阐释在《帮忙有一套》节目在电视实践中所经历的表现样式的借鉴以及灵活“混搭”的创新思路,同时阐释电视节目《帮忙有一套》与其受众之间权力模式所发生的转变。二:“立体写作”的探索。这部分阐释该期节目在前期策划撰稿阶段,所尝试的“立体写作”创作过程和体验,并对这种实践做出理论梳理。三:制作阶段编导与工作团队的分工和合作。制作阶段分为演播室录制阶段和外拍小片制作阶段,这部分阐释编导利用“轮型”沟通模式与栏目组各工种人员之间的是如何完成配合的,各工种人员在制作阶段详细的工作流程。四:多样式多层次的视听编排方式。进入后期阶段这部分主要是从节目在编辑过程中各部分的叙事视点、视听语言的应用、视频“句子”与“段落”的编排合成以及对节目中作为符号存在的视听的梳理。五:节目播出后的反馈分析。通过研究《帮忙有一套》诸多期节目尤其是《约车的烦恼》在播出之后的收视率和市场份额的情况,总结出该节目的收视规律和目标受众的审美口味,以及未来在制作节目时可探索的方向。更多还原

【Abstract】 There are three writing backgrounds in this thesis.The first one is the need of the Chinese TV industry that has developed for more than 60 years and seeks for breakthroughs in the current media environment.The second is the need for the development of the sharing economy at home and abroad to seek social governance.The third is the need for innovation in the creation of television’s own creative thinking.This article is strictly speaking the author’s TV program "About the troubles of the car"(including advertisements for 30 minutes)broadcasted by the Shaanxi Radio and Television News Channel on August 5,2017 at 22:35-23:05.The editorial interpretations made by the director.In this editorial creation and interpretation,the author of this series "The Trouble of a Vehicle" produced by the editor,videographer,and post-professional assistant in the section "Helping a set" explains the clues,and uses a viewpoint of a TV director to master TVs in a large number of lessons.Media theory,television media technology,film and television aesthetics and other related disciplines theory and director,editing,post-production,video and other practical skills based on.In the content of the program,because the topic of this program is the network about the car,it is a new type of taxi and carpooling mode that has been spawned in the"sharing economy" field in recent years.Therefore,the author introduces the economics community to the "sharing economy".The authoritative research results to the program’s pre-planning process can enable the author to set aside chaos in the "lost way" to find the real existence of the current Chinese network business activities in the area of social interaction,of course,this is the TV media viewers are most concerned about of.The use of television editors to transform their works into mass media aims to trigger a new review,concern,and reflection of the new business model of "shared economy" in China’s current social governance,social legal construction,and social consumption patterns.In terms of production of the program,the author will focus on the five directions in the production of the program to fully explain the program.One:Cross-type"misplacement" in artistic style and the change of audience power model.This section focuses on the presentation of the performance styles experienced in the "Helping a set"program in television practice and the innovative ideas of flexible "mashups".It also explains the changes in the power model between TV shows "Helping a Set" and its audience..Second:The exploration of "three-dimensional writing".This section explains the "three-dimensional writing" creative process and experience that the program was trying to write in the early stage,and makes a theoretical review of this practice.Three:The division of work and cooperation between the production director and the work team.The production stage is divided into a studio recording stage and an external film production stage.This section explains how the choreographer and the various types of work uses wheeled communication model in the column group are completed.The detailed work flow of the various types of workers during the production phase.Four:Multi-style and multi-level audiovisual arrangement.In the later stage,this part mainly consists of the narrative viewpoints of various parts of the program during the editing process,the application of audio-visual language,the arrangement and synthesis of video "sentences" and "paragraphs",and the combing of audio and video as a symbol in the program.V:Analysis of the feedback after the broadcast of the program.Through the study of the "Help has a set of ’ many programs,especially the "Victims of Car",the ratings and market share after the broadcast,summed up the viewing rules of the program and the aesthetic taste of the target audience,and the future in the production of programs The direction to explore.更多还原