【作者】 马林；

【导师】 韩向东；

【作者基本信息】 吉林大学 ， 新闻与传播硕士（专业学位）， 2018， 硕士

【副题名】中国视频直播的受众引导与传媒发展

【摘要】 面对大众传播媒介的发展,其重点一方面有媒介的定位与受众的界定,一方面也有流量的产生和流量的引导与产业化。作为近几年来新兴的媒介产物,中国的视频直播至今已经形成了不可忽视的社会影响与传媒价值,中国的直播受众与日俱增,直播业本身也面对着进一步的发展、定型与转型。看待中国视频直播的受众引导与进一步的传媒发展,正是在媒介发展的基础上,将直播平台的运营模式和传媒工会的运作模式相结合,具体到直播间内的“网红直播”与受众产生。将直播业自身的品牌定性与媒介性质,和直播受众的受众类型、受众心理与受众需求综合看待,以直播流量为基准,讨论直播行业的模式运营和催化手段,进而关注其独有的流量依托与受众文化。平台定义价值,内容吸引受众,受众自身界定的收益和流量又进一步的影响着直播平台的运营方式与自身定位,最终形成的,是网络时代高速发展中独有的传媒产业类型。更多还原

【Abstract】 In the face of the development of mass media,its focus on the one hand,the positioning of the media and the definition of the audience,on the one hand,also have the flow of production and flow guidance and industrialization.As a new media product in recent years,China’s video broadcast has formed a social impact and media value that can not be ignored.China’s live audience is growing day by day,and the live industry itself is facing further development,shaping and transformation.Viewing the audience guidance and further media development of China’s live video broadcasting,it is on the basis of media development,the operation mode of the live broadcast platform and the operation mode of the media trade union are combined,specifically to the " network red live broadcast" in the studio and the audience.This paper discusses the mode operation and catalytic means of live broadcast industry based on its own brand characterization and media nature,and the audience type,audience psychology and audience demand of live broadcast audience,and then pays attention to its unique flow dependence and audience culture.Platform definition of value,content to attract the audience,the audience defined by the income and flow and further affect the operation of the live broadcast platform and its own positioning,finally formed,is the network era in the rapid development of the unique media industry type.更多还原