包头联通公司经营战略调整与竞争优势的构建

【作者】 王鑫；

【导师】 付伟；

【作者基本信息】 内蒙古大学 ， 工商管理（专业学位）， 2010， 硕士

【摘要】 中国电信行业的发展,从20世纪80年代改革,到二十一世纪初的再次重组。电信业发生了天翻地覆的变化,技术进步、网络融合和业务融合都得以全面提升。重组后的中国联通有限公司包头分公司面临着机遇与挑战。如何调整公司经营战略,优化资配置,提高产品质量,增强企业竞争力,是企业CEO必须回答和解决的问题,也是本文试图探索分析的问题。本文第一章是对电信行业管理背景、概念、作用以及我国电信行业管理发展状况的综述部分。第二章对包头联通公司竞争环境与条件分析,既从宏观上分析,又从微观上分析,既分析了软实力,又分析了硬实力,全面认清企业面临的形势,为确定经营战略奠定基础。第三章对包头联通公司经营战略分析及其调整,为企业经营理清思路。第四章对包头联通公司竞争优势的来源与构造,为优化资源配置提供依据。第五章对包头联通公司经营战略的实施,为合理配置资源,提升企业核心竞争力指明方向。更多还原

【Abstract】 The development of China’s telecommunications industry has experienced the innovation in 1980s and the recombination in the beginning of the 21st century.Telecommunications industry has made earth shaking changes.Technical progress、network integration and business amalgamation improved in an all-round way.After the recombinations,China Unicom Ltd.Baotou Branch faces both opportunities and challenges.How to adjust business strategy、optimize the allocation of resources、improve the quality of products and enhance enterprise competitive ability becomes a problem that must be answered and resolved to the CEO of company,and it is also the topic of this text.The first chapter of this essay is the summary of the backgroud、conception、role of telecommunications industry and the management and recent developments of China’s telecommunications industry.The second chapter makes both macroscopical and microcosmic analysis report for the environment and condition of competition for China Unicom Ltd.Baotou Branch.It analyses both soft power and hard power,gets a clear understanding of the company situation,and lays a solid foundation for the establishment of management strategy.The third chapter analyses and adjusts the management strategy of China Unicom Ltd.Baotou Branch,then gets the idea of enterprise management into shape.The forth chapter is the origin and structure of China Unicom Ltd.Baotou Branch,which provides the basis for most optimum distribution of resources.The fifth chapter sets the direction for China Unicom Ltd.Baotou Branch on the mplement of business strategy、allocating education resources rationally and improving the competitive strength of the enterprises.更多还原