【作者】 张琼；

【导师】 王国华；

【作者基本信息】 华中科技大学 ， 公共管理， 2017， 硕士

【摘要】 网络舆情应对是一项内容复杂、涉猎广泛、极具挑战性的系统工程。随着网络应用迅速向社会基层普及,基层事务被推至风口浪尖的频率不断提升。网络舆情动态及其走向是意识形态建设及维护社会稳定工作的晴雨表,把握和引导网络舆情是基层党委政府不可忽视的重要工作。乡镇政府是最基层的行政单元,直接面向群众,直接接触群众,直接服务群众。然而就目前荆门市东宝区的乡镇政治生态而言,在媒体聚光灯下,加班加点完成上级交办工作的乡镇干部很多,全部精力为群众服务谋福利的乡镇干部较少。网络上又不时爆出乡镇干部不作为或是小官贪污腐败,如何提高乡镇干部的形象,如何提升网络舆情应对工作能力,对于乡镇政府来说迫在眉睫,加之目前针对乡镇网络舆情应对策略的实证研究较少,因此,本文选择从乡镇网络舆情应对策略这一课题入手。本文主要由六部分组成。第一部分为绪论,介绍了基层政府应对及引导网络舆情这一问题的研究背景及意义、内容及方法和国内外研究综述。第二部分为网络舆情与网络舆情工作概述,介绍了网络舆情概念、网络舆情类型、网络舆情应对策略。第三部分为荆门市东宝区6个乡镇网络舆情和舆情应对工作概况,介绍了东宝区6个乡镇网络舆情监测数据概况、东宝区6个乡镇舆情处置工作概况、东宝区乡镇舆情应对工作主要作法及成效。第四部分为荆门市东宝区6个乡镇网络舆情应对工作存在的问题,重点包括:部分乡镇干部思想认知不足;网络舆情应对能力水平不高;乡镇民生服务工作落实不细。第五部分为产生问题的原因分析,重点包括:观念不适应,新平台背后的旧思维并未完全转变;方法不适应,新问题背后的旧方法并未完全抛开;机制不适应,新形势背后的旧模式并未完全改变。第六部分为改进乡镇网络舆情应对工作的对策建议,重点包括:乡镇政府需要把握“四个不等式”;乡镇干部需要坚持“五大原则”;需要加强基础工作,完善舆情引导与应急处理机制。更多还原

【Abstract】 The response to the net-mediated public sentiment is a system engineer which has a complex content,relates to many different areas and is of great challenge.With the internet application spread to the social base,the base political affairs are pushed to the cusp frequently.As the most basic local government,the township is the basic unit which executes different kinds of policies.Township cadres are the direct executors of the principles,guidelines and policies from the Party,they are the key persons in the rural political works.However,based on the current township political environment in Dongbao district of Jingmen City,and there are many township cadres who work hard just in order to fulfil the task from the higher-level leaders.The township cadres who really care about the civilian’s benefit are relatively less.On the internet,breaking news about the administrative omission or corruption of the township cadres appear frequently.How to improve the image of township cadres and the response ability of the network public sentiment is a very important issue to the township government.Together with the insufficient empirical researches on this issue,this paper choose to begin the study from basic government response to the net-mediated public sentiment.This paper is mainly composed of six parts.The first part introduces the background,significance contents and methods of the issue that basic government response to the net-mediated public sentiment.The second part describes the outline of the net-mediated public sentiment.It introduces the concept and types of net-mediated public sentiment,and the current condition of net-mediated public sentiment.The third part introduces the net-mediated public sentiment based on monitoring information among six towns in Dongbao district of Jingmen City,and introduces the dealing results,main methods and effects of response to net-mediated public sentiment.The forth part studies the main problems of the current work of response to net-mediated public sentiment,including some township cadres lacking of ideological recognition and coping ability,and township people’s livelihood services work is not detailed.The fifth part analyzes the main reasons of these problems.The sixth part offers the suggestion to improve the response ability of net-mediated public sentiment,mainly including strengthening the township cadres’ ideological recognition and coping ability of response ability of net-mediated public sentiment,and strictly supervising the implementation of people’s livelihood service.更多还原