【作者】 肖玲；

【导师】 邵建东；

【作者基本信息】 南京大学 ， 经济法学， 2018， 硕士

【摘要】 驰名商标反淡化保护是民法领域中较新议题,也是知识产权领域中的重要议题,对其不断完善是我国加强本国驰名商标保护、融入世界潮流的关键。我国一直在积极引入驰名商标反淡化保护,并形成了以《中华人民共和国商标法》第十三条第三款为核心、最高院《关于审理涉及驰名商标保护的民事纠纷案件应用法律若干问题的解释》司法解释为补充的驰名商标反淡化保护体系,此为我国反淡化保护的重要法律支撑。但这一体系尚显粗糙,很多细节仍有待商榷。为完善该体系,推动我国驰名商标反淡化立法与保护制度的发展。本文着眼于驰名商标反淡化保护之边界,以驰名商标、淡化联想与无竞争关系商品这三个要素为视角进行观察,发现我国反淡化保护边界存在两个问题。一为边界错位,即驰名商标与非驰名商标划分与淡化联想与混淆联想划分的不适应。二为边界僵化,即我国反淡化保护仅限于无竞争关系的商品之上造成驰名商标保护空白。针对边界错位,需调整淡化联想与混淆联想关系;针对边界僵化,需勇于突破。本文由导论、主体部分与结语三大部分组成。在导论中,本文简要介绍了问题提出背景,明确给出全文探讨两个问题的简称,即边界错位与边界僵化,并对两个概念进行了简要分析与说明,确定两个边界问题的研究核心。在主体部分中,分三个章节对边界问题进行了阐释。第一个章节为驰名商标反淡化保护概述,主要对驰名商标淡化理论的起源以及发展过程、驰名商标淡化基本概念以及驰名商标反淡化保护何以值得保护与保护背后的利益偏向进行了梳理,并就淡化的分类情况提出了个人见解,为后文对反淡化保护制度继续深入的研究奠定理论基础。二、三章节则分别阐述了边界错位问题与边界僵化问题。在边界错位问题的阐述中,首先介绍了欧美国家边界划分情形并比对分析了两国划分区别,得出两国边界划分虽各有不同,但都是互相适应的结论。由此再与我国边界划分情况比对,发现我国两条边界划分各取美欧之一,呈现出不协调之感。针对此种情况联系我国司法判例,发现确实引发了一系列消极影响,由此坐实边界错位确实为需关注之问题,也相应提出矫正该问题的建议。对于边界僵化问题的阐述,则也首先介绍美欧对于该边界突破的情况,而后从法理与案例两个角度分析该边界突破的必要性,并在研究边界突破可行性后提出了相应对策。在最后结语中,本文总结了主要研究问题以及相应结论,并反思了自身不足。更多还原

【Abstract】 Anti-dilution protection of well-known trademarks is an important issue in the field of intellectual property,and its continuous improvement is the key for China to strengthen the protection of well-known trademarks and integrate into the world trend.China has been actively introducing well-known trademark anti-dilutionprotection,and formed Article 13(3)of Trademark Law of the People’s Republic of China(2013 Amendment)as the core,Interpretation of the Supreme People’s Court on Several Issues Concerning the Application of Law to the Trial of Cases of Civil Disputes over the Protection of Famous Trademarks as the supplement for the well-known trademark anti dilution protection system,which is the critical supportfor anti-dilution protection in our country.But at the moment,the system is still rough and a lot of details remain to be discussed.In order to promote the legislation for the anti-dilution protection of well-known trademarks in China,I focused on the boundary of the anti-dilution protection of well-known trademarks,and examined three elements:well-known trademarks,dilutive association and non-competitive commodities.I found that there are two problems in China’s anti-dilution protection boundaries.One is the boundary rigidity.That is,China’s anti dilution protection is only limited to goods that are not competitive.And the other is boundary dislocation.That is,the division of well-known trademarks and trademarks are not suitable for the boundary of dilutive association and confusion.As for the boundary dislocation,I believe that it is necessary to adjust the relationship betweendilutive association and confusion;in view of the boundary rigidity,I holdthat it is necessary to be brave to break through.This article is composed of three parts:introduction,main part and conclusion.In the introduction part,I briefly introduced the background of the topic,and gave out the abbreviation of the two problems,namely the boundary dislocation and the boundary rigidities,and made a brief analysis and explanation.The main part was divided into three chapters to explain the boundary problems.The first chapter is an overview of the well-known trademark anti-dilution protection,mainly about the origin and development process of anti-dilution protection,the basic concept and classification of anti-dilution protection,and the valueand interests preference of anti-dilution protection,which provides a theoretical basis for further research in this thesis.In the second and third chapter,the boundary dislocation and the boundary rigidity are discussed respectively.In the elaboration of boundary misalignment,firstly,the boundary division inEurope and America was introduced,and the differences between the two countries were compared and analyzed.It was concluded that the boundary division of the two countries was different,but they were all mutually compatible.And compared with the division of anti-protection boundary in China,I found that the two boundaries of our country each took one of the United States and Europe,showing a sense of disharmony.Researching related judicial precedent in China,there were some negative influences,which means the border dislocation problems need to be noticed,and consequently some suggestions to correct the problemwas explored and put forwarded.For the elaboration of boundary rigidity,it first introducedthe border breakthrough in the US and Europe,and then analyzed the necessity of the breakthrough from two perspectives:theory and judicial practice.In the conclusion part,main researched problems,corresponding conclusions and shortcomings of the thesis were summarized.更多还原