【作者】 陈巍；

【导师】 蓝劲松；

【作者基本信息】 浙江大学 ， 教育（专业学位）， 2017， 硕士

【副题名】对知乎的内容分析

【摘要】 新媒体背景下,科学传播已经进入新的范式,网络问答社区的兴起是显著标志之一。而我国目前科技传播人才仍然存在着重大缺口,探索新媒体背景下科普文本的内容特征,有助于培养专门的科普人才。新媒体环境下传播主体和受众之间的关系变成了新媒介与用户之间的关系,公众从之前的被动接受转变为积极寻求科学事件中的解释,科学传播的形式多样化,内容丰富化,在传播过程中呈现了高度的互动性,同时,新媒体中的科学传播也存在着许多问题。本研究使用内容分析法,对于知乎自然科学类问题下的答案文本进行分析,通过建构类目和测量单位,对科普文本的内容进行量化,发现完整性、客观性、专业性、个性化、感性化、形象化都有随着排名的下降而下降的趋势。通过多元线性回归分析发现完整性、形象化和专业性对于科普文本的质量有着显著的影响。研究对于知乎作为科学传播与普及在新媒体的最大平台进行了分析,并从线性回归方程的三个因变量展开进行讨论分析,以期对科普文本的创作和科普作者的培养进行指导,认为科普创作应该遵循构建科学逻辑框架-填充专业科学事实-文本形象化加工三个阶段的步骤。科普作者的培养则需要以科学逻辑思维为核心,结合在社交问答平台上的实践训练,并应以成为意见领袖为自已的目标。更多还原

【Abstract】 Science popularization has changed into a new paradigm in the ages of new media,and the popular of social question&answer website is one of the significant signs.The professional talents of science popularization in our country is still not enough.The content analysis of text of science communication could benefit to the education of specialized talents for science popularization.Under the new media environment,the relationship between the subject and the audience into the relationship between the new media to the user.And people who used to receive science passivity come to searching the act of science forwardly.The science communication in new media has different ways and the content of science text has been enriched.And there also are many problems in the science communication in new media.This research build analysis units of science text in Zhihu by content analysis to quantify the content,and point out that as the text drop in ranking,different values as completeness value,objectivity value,professional value,individuality value,perceptual value and visualization value does the same.Research reported a multivariate linear regression analysis model between the quality of text and completeness value,professional value and visualization value.Research analyzed Zhihu as a SQA.And based on the independent variable of the multivariate linear regression analysis model,research point out some tips for writing a science text.As for the education of specialized talents for science communication,research reported it should focus on science logic training.And the writer should practice more on the SQA for becoming a opinion leader in SQA.更多还原