【作者】 潘奕；

【导师】 张宗庆；

【作者基本信息】 东南大学 ， 工商管理（专业学位）， 2017， 硕士

【摘要】 物联网是一种基于互联网、传统电信网络等信息承载体,能够让传感设备被独立寻址,并连接成为互联互通网络的技术。物联网被誉为下一个亿万级新兴产业,经过近年来的发展,我国已经在一些地区形成了物联网行业集聚。各类产业已经在国防军事、国家安全、航空航天、环境监测、交通管理、医疗救护、制造业、反恐等领域有了许多应用,许多物联网行业的公司纷纷成长起来,WSN公司专精于动产质押监管行业,将物联网技术应用于改造传统监管方式,作为一个深耕该行业方向,并致力于以技术优势凸显竞争力的技术型创新企业,经过多年市场历练,WSN公司希望在物联网行业发展的潮流中树立品牌,快速成长。本文通过对战略管理的理论的阐述与讨论,为WSN公司的企业发展战略给出了建议。首先,作者就宏观环境下WSN公司所面临的产业综合环境、国家对行业发展的政策、WSN公司自身所具备的内部资源优势做了解析,将WSN公司所具备的条件较完整的阐述出来;其次,由分析WSN公司的特点可知,其产品的优势在于技术领先,建议其采用差异化竞争策略,在本行业内以精品的产品和服务彻底创新业务模式,使客户的监管效率大幅有效提升。文章的最后章节,就具体实施战略管理给出了细化到各部门的方案,企业可以有所借鉴。本文所采用的方法是几种较为经典的战略管理分析方法:波特五力模型、PEST宏观环境分析、SWOT分析,成熟的理论依据为判断的正确性提供保证,但实际实施时还需要根据变化的情况相应调整。本文的结论在行业内具备一定的代表性,能够被同类物联网企业参考借鉴。更多还原

【Abstract】 The Internet of Things is a kind of technology based on Internet,traditional telecommunications networks which enable the sensing devices individually addressable.It is becoming a kind of interconnection technology.This industry is known as the next level of millions size.After years of development,China has formed a networking industry gathered in some areas.IOT has already developed in many applications in national defense,national security,aerospace,environmental monitoring,traffic management,medical care,manufacturing,anti-terrorism and other fields.Many IOT industry companies have grown up.WSN as a company known as a technological competitive advantage in technology-based innovative companies,after years of market developed,specialized chattel mortgage industry as a specific direction,hoping to establish a brand in the trend of the development of the IOT industry’s rapid growth.This paper describes the theory and discussion of strategic management for WSN business development,giving the company some recommendations.First,the author concludes industrial comprehensive environment for WSN,and national policy development of the industry.WSN its own has the internal resources to do the analysis,describing the complete WSN strategic development of the qualifications;secondly,WSN analysis by the characteristics of the company shows that the advantage of its products is the leading technology,we recommend WSN to use competitive differentiation strategy,with quality products and completely services,we hope to establish a brand in the trend of the development of the IOT industry’s rapid growth.Through this method,we enable customers work dramatically effective and highly promotion.In the last section of the article,the specific implementation of the strategic management of the program gives details to various departments,Other similar companies can also learn something from this article.This paper use some classic methods of strategic management to analyze:Porter’s five forces model,PEST macro environment analysis,SWOT analysis,the judging based on mature theories are reliable,but appropriate adjustments will also be needed as outer environment could changes.The conclusions in this paper are representative in the industry,we can provide a reference for similar IOT enterprises.更多还原