【作者】 陈晓；

【导师】 王怀明；

【作者基本信息】 山东大学 ， 工商管理（专业学位）， 2018， 硕士

【摘要】 随着整个电子商务行业的快速发展,其从业者占据越来越大的比重,电商企业的人才培养状况吸引着各行各业的专家学者的关注。随着电商行业的竞争加剧,各大电商公司纷纷转向内生力量的挖掘,其中最重要的转变就是提高了对人才培养的重视程度。企业的快速发展也需要企业能源源不断的输送合格的人才到急需的岗位上,这种人才需求比起以往任何时候都要迫切,这对电商行业的人才培养提出了更高的要求。然而,相比人才高需求之下,电商企业的人才培养工作普遍都处于比较初级的阶段。有的企业甚至还没有专门的培训部门,没有专人负责培训工作。这就造成了人才培养的速度远远落后于企业的发展速度的的现状,已经成为制约电商企业发展的瓶颈。如何提升电商企业的内生力量,如何让电商企业培养和产出人才的速度变得敏捷,这是在激烈竞争中保持竞争优势的电商企业需要着重思考的问题。本文以QS电子商务集团为研究对象,以培训相关的基本理论为指导,通过科学的问卷调研以及深度访谈的方式深入了解客户的基本信息,总结出目前公司培训体系存在的四方面的问题:一是培训缺乏针对性,前期需求分析不到位;二是内训师的角色定位有偏差,授课水平有待提升;三是;课程体系缺乏针对性、系统性和有效性;四是培训缺乏系统规划。以此为基础,本文运用科学的技术和方法,对QS电子商务公司的培训体系进行了优化设计。主要成果在于:第一,明确了培训体系优化设计的总体思路以及目标,进而确定QS公司培训体系的框架;第二,提出了内训师体系优化的具体做法,从内训师的选拔、培养到内训师的成长路径,都做了明确的规划,同时设计规划了内训师的工作职责以及管理体系;第三,对QS公司现有的课程体系设计进行了优化,提出了建设系统性的课程体系规划的具体思路;第四,对QS公司培训的运营体系进行了优化设计,即培训的组织体系以及培训运营体系优化,进而解决之前公司培训缺乏系统性规划的问题。依照本文的规划,尝试构建一套适合目前QS集团发展阶段的培训体系,以内训师体系为抓手,以课程体系以及运营体系为依托,从点到面,逐步地规划完善整个集团的培训体系。讲师体系是整个培训体系搭建的核心,培训的课程体系以及运营体系是随着培训的讲师体系不断完善而逐渐带动起来的。希望通过本文的个案分析,对同一行业、相似发展阶段的电商企业提供实践性的参考。更多还原

【Abstract】 With the rapid development of e-commerce industry,its practitioners are occupying an increasing proportion.The training of electric business enterprises attracts the attention of experts and scholars from all walks of life.With the intensification of competition in the electricity supplier industry,the major electricity suppliers have turned to the digging of endogenous forces,and the most important change is to improve the importance of talent training.The rapid development of enterprises also needs the continuous delivery of qualified talents from enterprises to the urgent posts.This demand for talents is more urgent than ever before,which puts forward higher requirements for the training of talents in the electricity industry.However,compared with the high demand of talents,the personnel training of e-commerce enterprises is generally at a relatively early stage.Some enterprises even have no specialized training departments,and nor is there any specialized person responsible for training work.As a result,the speed of personnel training lags far behind that of the enterprise development,which has become a bottleneck restricting the development of e-commerce enterprises.It has become an urgent problem how to improve the endogenous power of the electric business enterprises and how to make the speed of the training and production of the talents become agile.In this paper,the QS Electronic Commerce Group as the research object,starting from the basic theory of training system,through questionnaire survey and interviews method,four aspects according to the existing training system of the company’s problems:one is the lack of specific training,the requirements analysis is not in place;two is the role of the mentor’s deviation,teaching the level needs to be improved;three is the curriculum system;the lack of specific,systematic and effective;four is the lack of training system planning.On the basis of this,this paper optimizes the training system of QS e-commerce company by using scientific technology and methods.The main achievement is:first,the optimization design of the general idea and goal of the training system,and determine the framework of training system in QS company;second,puts forward some concrete measures of optimizing the system of internal trainers,training,from the selection of internal trainers to the growth path of internal trainers,made clear planning and design training division of responsibilities and management system;third,to design the existing curriculum system of QS was optimized,put forward specific ideas for the construction of the system of curriculum system;fourth,the operation system of QS company training to optimize the design,namely the training organization system,training management system optimization,and then solve the company before the lack of training system planning problem.This paper tries to build a training system suitable for the development stage of QS group.Instructor system is the core to build the training system,the course system and operation system is improving with the continuous improvement of the system of the instructor system.Through the case analysis of this article,we hope to provide practical reference for other e-commerce companies at the similar development stage in the same industry.更多还原