【作者】 李春艳；

【导师】 王雅林；

【作者基本信息】 哈尔滨工程大学 ， 社会学， 2017， 硕士

【摘要】 近年来,关注生活自身的价值、“换一种活法”、过更有质量的生活已经越来越成为人们的心理诉求。对于青年群体来说,夜跑、马拉松、穷游、健身这样的活动越来越热;对于中年人来说,广场舞、休假、旅游逐渐有更多的人加入;对于老年人来说,养生热、营养热、到风景好的地方养老已经成为一种趋势。这些趋势展现的共同价值取向就是,关注生活自身的价值。并在现实生活中形成了自下而上的社会集体行动,对此我们称之为“新生活方式运动”。这种“运动”的显著特点是具有草根性,从GDP主义、物质主义中解脱出来,回归生活自身价值。本文在对生活方式理论进行系统梳理的基础上,对我国目前兴起的新生活方式运动形态进行了解释,并以旅游为具体的研究对象,在青年群体中抽取个案样本进行访谈,阐释我国新生活方式运动兴起的趋势和特点。通过对文献的系统梳理,发现在当下社会生活的方方面面兴起的追求新的生活方式的行为都表现出了对生活自身价值的关注。以旅游为切入点进行个案访谈后我们可以看到,无论是生活压力很大,还是生活压力较大,或是生活压力不大的群体,虽然其背后的价值有所不同,但都表现出了对“换一种活法”的诉求。生活压力大的群体选择旅行更多的是为了排解压力和寻求发展的机会,或者有些人因为种种原因无法真正成行;生活压力较大的群体外出旅行会表现出追求生活本身价值的这一价值取向;生活压力不大的群体部分表现出了追求生活本身价值的价值取向,部分群体却仅仅表现出了从众的状态。真正有所行动,且内在价值最符合新生活方式运动追求的是生活压力较大的群体。但是在新生活方式运动兴起的过程中,政府作为公共服务的提供者和GDP的追求者、市场作为社会服务的提供者和资本权力的操控者、生活者作为自身价值的追求者和资本操控下的消费者,都表现出了行为的悖论,影响着新生活方式运动的兴起,需要通过社会治理加以解决。新生活方式运动在我国的兴起促进了人们生活方式转变、让人们在既定的生活资源限制下获得更好的生活体验;同时也通过对生活结构的改变影响着社会的发展方向,社会的发展将越来越关注人民的需求,强调向着以人民的需求为导向的方向进一步发展。更多还原

【Abstract】 In recent years,the psychological desire to pay attention to the value of life,“change the lifestyle” and a better quality life has increasingly become a concern.For young people,activities such as night run,marathon,travelling with limited budget,fitting are becoming more and more popular;for middle-aged people,square dance,vacation and travel have gradually attracted more people to participate;for the elderly,there is a trend to focus on health,nutrition,and live in a scenery,comfortable place after retirement.The change shows such a common value orientation: focusing on the value of life itself.Also,it forms bottom-up collective actions in real life.We define these trends as New Lifestyle Movement.New Lifestyle Movement are grassroots,set people free from GDP and materialism to the value of life itself.In this paper,I explain the rising of New Lifestyle Movement in China based on the extensive and systematic literature review on lifestyle theory.I take the tourism as the specific research object,and interview sampling young people,in order to explain the tendency and characteristics of the New Lifestyle Movement in China.Through the systematic review of the literature,I found that the pursuit to the new lifestyle in every aspect of life manifests to the value of life itself.After a case study with tourism as the starting point,I found that regardless how stressful life is,people want to “change the lifestyle”,although the value behind it differs.People with great stress choose to travel with the purpose to reduce stress and seek opportunities,yet some of them cannot make it due to various reasons.People with stressful life show the orientation to pursue the value of life itself and among people with less stressful life,some of them show the orientation to pursue the value of life itself while the other only show the conformity.Overall,people with stressful life show the real action and the internal value aligns with what the New Lifestyle Movement pursues.However,with the rise of the New Lifestyle Movement,government,as a public services provider and GDP pursuit;market,as a social services provider and the capital power controller;consumers,as pursuers of the value of life under the capital manipulation,all of them have shown the behavior of the paradox.These paradoxes that affect the rise of the New Lifestyle Movement need to be addressed through social governance.The rise of the New Lifestyle Movement in China has promoted the transformation of the people’s life style,so that people under the limited living resources can experience a better life experience.At the same time,through the changes of the life structure,it affects the social development direction.Social development will focus more on the needs of the people,and emphasize the people’s needs as the guide to promote the further development of society.更多还原