【作者】 张丽娟；

【导师】 孙耀吾；

【作者基本信息】 湖南大学 ， 工商管理硕士（MBA）（专业学位）， 2018， 硕士

【摘要】 内蒙古西部是国家重要的矿产资源战略储备基地。作为少数民族地区和特色优势资源富集地区,内蒙古西部化工产业发展的质量和模式直接关系着内蒙古自治区经济发展方向和发展潜力。然而,面临着资源的日渐枯竭和国内、国际市场不断加剧的品质、价格、成本等多方面竞争,这里的化工企业必须通过提升自身的核心竞争能力,方能在激烈的市场竞争中谋求生存机会并得到持续发展,内蒙古君正集团股份有限公司(后简称君正集团)就是这些企业中的典型代表。作为同时面对激烈的市场竞争和资源型企业转型升级大环境双重压力的大型化工企业,关于怎样有效提高企业管理效率、如何切实提升企业在市场中的竞争能力、怎样从容面对风起云涌的市场变化等问题,都是君正集团所急需解决的。本文针对君正集团所处的地域环境、市场竞争环境以及自身发展现状等具体情况,深入剖析企业内部管理和经营思路,收集和整理有关核心竞争力提升思路方面的文献资料,结合企业实际经营的现状,为君正集团企业核心竞争力的培育提出一些改进的建议。文章遵循研究分析问题的逻辑,首先阐述了文章的研究背景及研究的意义所在,论述了国内外有关核心竞争力培育方面的相关理论,为接下来的研究奠定理论基础。其次,运用比较研究、实证分析等方法,帮助企业制定了解决现实问题、提升企业核心竞争力的方案。最后,结合君正集团实际情况和发展需要,为了更好的实现提升方案的预期目标和效果,提出企业在各方面所应采取的有效措施。通过本文的分析研究,笔者帮助君正集团从打造企业创新力、完善人才培养制度、提升企业文化层次等多个侧面找到努力的方向和解决问题的基本思路,对于君正集团有着很强的针对性和现实意义。与此同时,做为一家典型的大型化工企业,本文针对其得出的研究成果也对相同类型、相似发展阶段企业的核心竞争力提升工作有一定的参考价值和借鉴意义。更多还原

【Abstract】 The western area of Inner Mongolia is a national important strategic res erve base for mineral resources.As a minority area where full of characteristic advantageous resources,in Inner Mongolia,the quality and mode of its chemical industry development is directly related to the direction and potential of economic development.However,facing the increasing depletion of resources and the domestic and international market competition for increasing quality,price,cost and ot her aspects,the chemical companies must improve their core competitiveness,in order to seek survival in the fierce market competition and sustainable development,and Jun Zheng Group Co.Ltd is a typical representative of these enterprises.Facing the do uble pressure of fierce competition in the market and resource-based enterprise transformation and upgrading,how to improve the management efficiency and competitive power,and how to face the market changes and other problems calmly are the problems which Jun group needs to solve urgently.According to its specific situation of the regional environment,market competition environment and the current developmental condition,by deeply analysis enterprise internal administrative control and management ideas,collect and sort out the literature about the core competitiveness promotion ideas,combined with the actual operation of enterprises,this paper puts forward some suggestions for the improvement of the core competitiveness of Jun Zheng Group Co.Ltd.Fi rstly,following the logic of question research and analysis,it expounds the background and the significance of the study,and discusses the relevant theories about the cultivation of core competence at home and abroad,which lays a theoretical foundation for the next work.Secondly,using the methods of comparative study and empirical analysis,the paper helps enterprises to formulate solutions to solve the real problems and enhance the core competitiveness of enterprises.Finally,combined with the actua l situation and development needs of Jun Zheng,in order to better achieve the expected objectives and results of the promotion program,it proposes that enterprises should take effective measures in all aspects.Through the analysis,this paper help Jun Zheng find the basic ideas of direction and solutions to problem from many aspects of building enterprise innovation ability,perfecting personnel training system and enhance the enterprise culture level,which has a pertinence and strong practical significance to Jun Zheng.At the same time,as a typical large chemical enterprise,it also has some reference value and reference significance for the promotion of the core competitiveness of enterprises of the same type and similar development stage.更多还原