【作者】 郝宇；

【导师】 贾湖；

【作者基本信息】 天津大学 ， 工商管理（专业学位）， 2017， 硕士

【摘要】 机械装备制造业的发展状况对整个社会经济的发展起到举足轻重的作用,我国装备制造业经过几十年的发展取得了长足的进步,然而随着社会的发展也正面临诸多的问题和挑战。ZGYZ公司作为国内的大型重工装备制造企业,在长期的市场竞争中取得了一定的行业地位,但自身依然存在诸多问题,比如管理体制落后、缺乏长期发展战略、改革创新主动性不足等问题。本文在企业创新发展战略的理论基础上以ZGYZ公司作为研究对象,通过多种研究方法对其进行分析研究。运用PEST模型对ZGYZ公司的外部环境进行分析,同时分析公司内部资源和能力,了解和掌握公司自身的优势劣势以及面对环境的机遇和挑战;采用SWOT分析法构建确认公司创新发展的战略方向,并提出从人才结构创新、机制创新、管理创新等层面的创新战略。最后,制定出符合ZGYZ公司发展的企业创新战略,并在此基础上提出战略实施的保障举措,保证了创新战略实施的可行性,确保发展战略得以落实。本文拟通过对ZGYZ重工企业内外环境的现状分析,研究制定有利于企业发展的创新发展战略,并提出具体举措保障战略的顺利实施,对于研究探讨整个装备制造业的发展战略,促进其加快转变发展方式,实现科学健康的可持续发之路提供建议。更多还原

【Abstract】 The development of equipment manufacturing industry play a decisive role to the entire social and economic development,after decades of development of it,equipment manufacturing industry in our country has made great progress,However,with the development of the society it is facing many problems and challenges.ZGYZ company is large heavy equipment manufacturing enterprises,and achieved a certain status in long-term competition in the industry market,but still there are many problems of their own,such as backward management system,the lack of long-term development strategy,insufficient innovation initiative and other issues.In this paper,based on the theory of innovation in the enterprise development strategy to ZGYZ companies as the research object,through a variety of research methods for the analysis.This article through the use of the theory of corporate strategy PEST model to analyze ZGYZ company’s external environment,simultaneous analysis of internal resources and capacity to understand and master the company’s own strengths and weaknesses as well as the opportunities and challenges of environment.Using SWOT analysis to confirm and build the company’s strategic direction of innovative development,and propose innovative talents from the structure,mechanism innovation,management innovation and other aspects.In the end,the accord with ZGYZ enterprise innovation strategy for the development of the company,and based on this,advances the strategic implementation safeguard measures,ensure the scientificity and feasibility of the innovation strategy implementation,to ensure that the development strategy are implemented.This article through the analysis of the status quo of ZGYZ heavy industry enterprise internal and external environment,study and formulate conducive to the development of enterprise innovation and development strategy,and puts forward concrete measures to ensure the smooth implementation of strategy,to research the equipment manufacturing industry development strategy,promote its to speed up the transformation of the mode of development,the road of sustainable development of science and health advice.更多还原