【作者】 张硕；

【导师】 靳勇；

【作者基本信息】 河北师范大学 ， 体育教育（专业学位）， 2017， 硕士

【摘要】 本文通过分析和总结国内外国民消费、体育消费和大学生体育消费的现状,并详细研究高职院校学生体育消费等相关内容的资料,结合石家庄市高职院校学生消费行为的实际情况,在对高职院校学生体育消费概念界定之后,从石家庄市高职院校学生参与体育消费的意识动机、消费水平、消费结构、消费项目、影响消费的因素、消费市场预测等几个方面着手,归纳总结,并根据以上几个方面制定了关于石家庄市高职院校学生体育消费现状及对策的问卷调查,对石家庄市26所高职院校部分在校生进行了问卷调查。同时根据以上问题咨询了个别专家,并与相关的教师学生进行了访谈。研究结果主要包含以下几个方面:(1)高职院校学生参与体育消费的意识动机。调查表明:石家庄市高职院校学生具有较强的体育消费意识,其中参与消费的动机主要是:健身和娱乐。(2)高职院校学生参与体育消费的水平、消费结构和消费项目。调查结果显示:82.7%高职学生的体育消费在50元以内,石家庄市高职学生体育消费的“恩格尔”系数小于0.1,石家庄市高职学生在消费结构上,主要是集中在实物消费上,从消费运动项目上看,排在前五名的是:羽毛球、篮球、乒乓球、游泳和健步走。(3)影响高职学生参与体育消费的因素。分别研究影响其参与消费的主观因素和客观因素。(4)预测石家庄市高职院校学生的体育消费市场。通过对部分石家庄市高职院校学生参与体育消费现状进行研究,预测出高职学生理想的体育消费成本,以及优先愿意参与体育消费市场中的消费项目和类型。(5)结论和对策。通过总结文章研究结果和石家庄市高职院校学生体育消费的市场预测提出相关的消费对策。文中研究的对象和研究内容具有一定的特殊性,主要原因总结如下,首先,高职院校学生是一个特殊群体,当他们以体育消费主体的形式出现时,情况较为特殊;其次,当休闲体育作为商品和消费品存在高职院校学生群体中时,不单单涉及到市场的供给,还会受到有关政府部门的干预,这一情况也较为特殊。因此,文章仅仅是通过对石家庄市高职院校学生体育消费的意识动机、消费水平、消费结构和消费项目,影响消费因素、消费市场预测和对策进行研究和思考,力求最大可能把文章中所涉及到的研究问题表述清楚,尽可能客观地反映出石家庄市高职院校学生体育消费的现状。希望能对石家庄市高职院校学生参与体育消费有所帮助。更多还原

【Abstract】 This article through analyzing and summarizing the national consumption,sports consumption,and college students’ sports consumption current situation,and detailed researching the relating materials of high vocational college students’ sports consumption,combined with the practical situation of high vocational college students’ sports consumption condition in Shijiazhuang city,after made a concept definition of the high vocational college students’ sports consumption,researched from several aspect relating to this concept,such as conscience and motivation,consumption level,consumption patterns,consumption items,the influencing factors of consumption,and market forecasting,and made questionnaires relating to the sports consumption current situation and countermeasures for the high vocational college students in Shijiazhuang City according to the above mentioned aspects.During the survey process,the author made questionnaire survey for 26 high vocational colleges in Shijiazhuang City,consulted with several specialist and made interview with some students.The research results mainly include several aspects listed as below:1.The conscience and motivation for the high vocational college students to participate the sports consumption.The survey results indicated that,the high vocational college students in Shijiazhuang City has quite strong sports consumption conscience,and the main motivation for them to participate in sports consumption is: fitness and entertainment.2.The sports consumption level,pattern,and items for the high vocational college students.The survey results showed:82.7% high vocational students’ sports consumption for each months is less than RMB50,the Engel coefficient of the Shijiazhuang high vocational college students is less than 0.1,and the consumption pattern mainly focusing on physical consumption,the top5 consumption items are badminton,basketball,table tennis,swimming and his pace.3.The influencing factors for the high vocational college students,the authors separately researched the subjective factors and objective factors.4.Forecasting the sports consumption marketing for Shijiazhuang high vocational college students.Through researching for the sports consumption current situation of some Shijiazhuang high vocational college students,forecast the ideal sports consumption cost,and preferred consumption pattern and items.5.Conclusion and countermeasure.The author proposed several relating consumption countermeasure according to summarizing the researching results and the market forecasting for Shijiazhuang high vocational college students.The researching object and contents has particularity,the main reasons are listed below: firstly,the high vocational college students are one special community to the whole society,and the condition is special when they acted as main body of sports consumption activities.Secondly,when leisure sports as commodities and consumption goods exiting in the high vocational college students,it is not only affected by the market supply,but also interfered by the relating government departments.So in this article,the author only through researching Shijiazhuang high vocational college students’ conscience and motivation,consumption level,consumption patterns,consumption items,the influencing factors of consumption,and market forecasting and countermeasures,hope could clearly state out the researching questions involved in this article,and do the best to reflect the sports consumption current situation of the high vocational college students in Shijiazhuang City.Hope it will be helpful for the students in high vocational college to participate in sports consumption.更多还原