【作者】 刘波；

【导师】 陈立民；

【作者基本信息】 西南交通大学 ， 工业设计工程（专业学位）， 2017， 硕士

【副题名】以烘焙类食品包装为例

【摘要】 随着我国社会经济的高速发展,人们的生活方式和消费理念发生了巨大的变化,包装理念也已经深深植入人们的日常生活,包装的作用在理念和延伸上都得到了明显的发展。然而,当代包装业的迅速发展在满足人们物质和精神需要的同时,也产生了一系列严重的后果。例如,不必要的过度包装使得包装废弃物大量产生,既浪费了自然资源,又污染了生态环境。在这个日益被污染的生态环境中,“两型社会”的建设显得尤其重要。因此,生态、环保、可持续的包装理念已经成为现代包装业发展的趋势。因纸质材料本身具有的环保特性,便成为进行生态绿色包装的首选材料。尤其是进入21世纪,纸质包装设计得到了大力发展,被广泛应用到各个行业的产品包装上。然而,纸质包装在应用过程中,也出现了一些问题,如企业为了追求更多的经济利益,增加商品的附加值,在纸质包装设计中存在着包装过度的现象;纸包装不能同技术、材料的进步很好的结合,缺乏创新性;设计师在对生态纸质包装进行设计时,缺乏准确的市场定位等。因此,作为包装设计师,在选用环保材料进行包装时,首先要准确把握消费心理,了解市场营销策略,从而对包装设计进行市场定位,同时,更应该积极的拓展创新性思维,结合新技术、新工艺、新材料进行设计。本论文第一章绪论部分,描述了研究的背景,将国内外纸质食品包装的现状做了分析。第二章节解析了“两型社会”建设下的生态纸质包装的内涵与含义。第三章结合“两型社会”建设下生态纸质包装定义提出了设计方法。第四章以一麦烘焙的为例做了设计实践。更多还原

【Abstract】 With the rapid development of China’s economy, great changes have taken place in people’s lifestyles and consumption concept, packaging concept has been deeply implanted in people’s daily life, the role of packaging has obvious development in concept and extension. However, the rapid development of the packaging industry, while meeting the material and spiritual needs of the people, has also produced a series of serious consequences. For example, unnecessary excessive packaging makes a large number of packaging waste, not only the waste of natural resources, but also pollutes the ecological environment. In the increasingly polluted environment, the construction of "two oriented society" is particularly important. Therefore, the ecological, environmental protection,sustainable packaging concept has become the development trend of modern packaging industry. Because of the environmental characteristics of paper material itself, it has become the first choice for ecological green packaging materials.Entering the21st century . paper packaging design has been vigorously developed, is widely used in various industries on the product packaging. However, the paper packaging in the application process, there are also some problems, such as the pursuit of more economic benefits and increase the added value of goods, packaging design in the paper there is the phenomenon of excessive packaging; paper packaging can not be with the progress of technology, material good, lack of innovative designers in the design; on ecological paper packaging, the lack of accurate market positioning. Therefore, as the packaging designer, use environmentally-friendly materials in packaging, we must first grasp the consumer psychology, understand the market marketing strategy and market positioning, on the packaging design at the same time, should actively develop creative thinking, combined with the new technology, new technology and new material design.In the first chapter of the introduction, the background of the research is described,and the status of paper food packaging at home and abroad is analyzed. The second chapter analyzes the connotation and meaning of ecological paper packaging under the construction of "two-oriented society". The third chapter puts forward the design method of ecological paper packaging under the construction of "two-oriented society". The fourth chapter takes a wheat malting as an example to do design practice.更多还原