【作者】 刘畅；

【导师】 王墨兰；

【作者基本信息】 四川师范大学 ， 美术学， 2017， 硕士

【摘要】 藏族吉样图案组合属于藏族吉祥图案艺术的一部分,它饱含了藏族独有的文化与艺术特色,在藏族民族文化形成和发展的漫长历史岁月里,已经演变成为了藏族文化的基因标本,是藏族最具代表性的艺术之一,具有有很高的文化价值和艺术价值。本次研究是在“优维”品牌实际产品开发项目的基础之上进行的关于藏族吉祥图案组合的紧扣市场的研究,在此之前没有关于藏族艺术紧扣市场进行研究和专门研究藏族吉祥图案组合的先例。文章主体分为六个部分,首先是第一章绪论部分,涉及研究背景、目的、价值、研究手法,对“优维”品牌的发展计划与本研究内容紧密关系进行必要的说明。第二个部分是对“优维”品牌的调查研究,首先是对品牌文化、产品、国内外顾客以及市场进行的研究总结,然后详细说明品牌发展计划与藏族传统吉祥图案组合的相容关系。第三个部分是藏族传统吉祥图案组合本体研究,研究通过对其外在表现形式和内在文化含义两个层面对藏族传统吉祥图案组合审美特点进行提炼,以此作为后期关于藏族传统吉祥图案组合设计实践的理论基础。第四个部分是对当前藏族(拉萨)地区和非藏族地区市场上与藏族传统吉祥图案组合相关的具有代表性的20组产品进行分析,旨在总结现有产品设计的经验与不足为之后的设计实践提供思路。第五个部分是作为前期理论和调查研究成果的设计实践,这部分通过两个系列的产品设计进行成果展示和说明。最后一部分是对全文的总结,着重于对研究实践的总结和思考。更多还原

【Abstract】 Tibetan auspicious pattern is a part of the Tibetan auspicious-pattern art,which is filled with unique cultural and artistic characteristic of Tibetan people.In the long history of the formation and development of Tibetan ethnic culture,it has evolved into a genetic specimen of Tibetan culture.As one of the most representative Tibetan art,it has high cultural and artistic value.This market-linked study is about the Tibetan auspicious-pattern portfolio which is based on the actual product development of“UIVY” projects,and there is no such study before.The main body of this paper is divided into six parts.The first part is the introduction,which involves the research background,purpose,value and research method and gives necessary explanation to the close relationship between the development plan of “UIVY” brand and the content of this research.The second part is the investigation and research on the “UIVY” brand.Firstly,it summarizes the research on brand culture,product,domestic and foreign customers and the market,and then elaborates the compatible relationship between brand development plan and Tibetan traditional auspicious-pattern portfolio.Part Three is the ontology study of Tibetan traditional auspicious-pattern portfolio.Through the study of the external manifestation and the inner cultural connotation,the aesthetic characteristics of Tibetan traditional auspicious pattern combination are refined,which is the theoretical basis of the later design practice on Tibetan traditional auspicious-pattern portfolio.The fourth part analyzes the representative twenty groups of products associated with the Tibetan traditional auspicious patterns in the current Tibetan(Lhasa)and non-Tibetan areas,in order to summarize the experience and shortcomings of the existing product design and provide ideas for the future design practice.The fifth part is the design practice ofpro-phase theory and research results,which presents and illustrates two series of product designs.The last part is the summary of the full text,which focuses on the summary and reflection of research practice.更多还原