【作者】 陈云；

【导师】 王金庆；

【作者基本信息】 南京大学 ， 工程硕士（软件工程方向）（专业学位）， 2017， 硕士

【摘要】 网易有钱是网易旗下为客户提供的资产管理平台,该平台为客户提供自动记账和金融类服务,帮助用户进行合理的投资理财和财产管理,但是该平台也遇到了诸如用户增长缓慢、基金产品购买比例较低等问题。为了吸引更多的用户购买以基金为代表的理财产品,通过将金融类服务和电子优惠券巧妙结合,从而达到刺激消费和吸引用户的目标,实现企业利润最大化。本文阐述了论文的主要研究工作。综述了网易杭州研究院自主研发的分布式数据库DDB产生的背景和整体架构,对和分布式数据库DDB配套使用且提供持久层服务的DAO框架进行了简介,同样综述了为系统降低耦合度和简化开发的Spring框架的整体架构和优点,以及提供缓存服务和数据存储支持的Redis服务进行了特性介绍。论文分析了网易有钱现阶段金融业务及其流程,概括用户对象,从用户对象角度出发,分析不同用户对象的职责,提炼系统功能,在此基础上,使用Spring框架、Spring MVC框架、DAO框架、DDB分布式数据库和Redis相结合的技术,设计系统层次结构和功能结构,并对系统进行模块划分和数据库设计,分别对权限管理模块、优惠券发放模块、优惠券兑换模块和数据唯一性进行了详细设计,并给出了具体实现细节。本文所述系统已在网易有钱"我的福利模块"中投入使用,自上线以来,效果反馈良好,在维护原有用户忠诚度的前提基础之上,吸引了大批量用户,刺激消费。据不完全统计,用户同比增长达到10%,基金销售额同比增长高达25%,较好地支持了实现用户和商家双赢的目标。更多还原

【Abstract】 NetEase MoneyKeeper is an asset management platform which provides for customers automatic billing and financial services.This platform helps customers to manage assets and investments reasonably,but problems pop out at the same time,such as the slow growth of users and low sales of the fund.In order to attract more customers to buy the fund,financial services and electronic coupons are combined cleverly,which helps to attract customers and maximize the company’s profits.The main work in developing NetEase MoneyKeeper application is discussed in this paper.The background and architecture of distributed database which independently developed by NetEase Hangzhou Research Institute are introduced,along with the DAO framework,which provides persistence layer service for DDB.Spring framework is used in the application to reduce coupling and simplify development.The architecture and advantages of the Spring framework are discussed.Redis service is introduced to provide cache services and data storage support.Financial business of NetEase MoneyKeeper is analyzed in detail,including the user object,the functions of different user objects from the perspective of user object,and the system functions.Based on system requirements,we design the system architecture,taking advantage of the technologies which including Spring framework,Spring MVC Framework,DAO framework,DDB and Redis.Database design is also described.The module design of the project structure,such as the authority management module,coupon payment module,coupon exchange module and data uniqueness are explained in detail,Implementation of these design are given as well.The system has been put into use in the module of My Welfare in NetEase MoneyKeeper.User feedback is good since the module’s release.This system attracts lots of new customers without affecting the previous customers’ user experience.According to incomplete statistics,the number of customers grew 10%,and sales of fund increased 25%,achieving a win-win situation for both customers and the company.更多还原