【作者】 张颖；

【导师】 郭卫东；

【作者基本信息】 首都经济贸易大学 ， 企业管理， 2017， 硕士

【副题名】以1号店自营生鲜为例

【摘要】 生鲜农产品对时效和环境要求高,而传统经营又缺乏完善的采购管理体系,无法保障食品安全、顾客满意度和企业毛利。在面临机遇和挑战的生鲜农产品电子商务行业,如何保障产品质量、提高顾客满意度和企业毛利已成为亟待解决的问题。生鲜农产品电子商务已经由最初的价格之争和顾客之争转变为供应链之争,供应链之争的重点又在采购环节,采购管理已经无可争辩地成为生鲜电子商务供应链管理环节中的重中之重。生鲜电子商务如果要大力发展,就必须首先解决最基本的问题:建立完善的生鲜电子商务采购管理体系。基于生鲜农产品电子商务的背景和供应链采购管理理论,本文在分析生鲜电子商务供应链采购管理行业的现状和供应链采购管理环节存在的问题基础上,给出生鲜农产品电子商务供应链采购模式的优化目标和建立优化模型及评估体系,并结合1号店自营生鲜的案例现场研究,运用交叉分析法、JIT采购管理、TOPSIS分析方法和平衡记分卡等模型评价和优化生鲜电子商务供应链采购管理问题。本文创新之处在于:(1)运用交叉分析法对生鲜品类按照企业实际销售额和消费者的购买频次来指导制定采购需求;(2)运用模型分析JIT配送方式和传统配送方式的效益;(3)结合TOPSIS模型构建的生鲜食品供应商选择模型客观全面评价供应商;(4)运用平衡记分卡的供应商评估体系指导供应商的评估,克服传统评估方法的局部性和短期性,实现供应商与供应链的统筹兼顾的战略整合。更多还原

【Abstract】 Fresh agricultural products demand high speed-to-market and environmental storage requirements,but the traditional way of business is lack of well-established procurement management system,so it cannot guarantee food safety,customer satisfaction and corporate margin.Facing the opportunities and challenges,fresh food e-commerce industry,have to solve all the pressing issues e.g.how to foster strengths and circumvent weaknesses,how to guarantee food safety and product quality,how to improve the customers loyalty,and how to improve the enterprise gross profit.The competition of fresh food e-commerce has evolved from the price and customers into the supply chain,and in which more specifically,is on procurement process the purchasing management has indisputable become the top priority in the supply chain management,if you want to develop fresh food e-commerce,we must first solve the basic problem,that is to establish a perfect fresh food e-commerce procurement management system.Based on the background of the fresh food e-commerce and the theory of supply chain procurement management,this paper analyses the current situation of fresh food e-commerce supply chain procurement management industry,discusses the problems existing in the supply chain procurement management,and designs the optimization model and evaluation system of fresh food e-commerce supply chain procurement.Finally,the paper uses field study of Yihaodian proprietary fresh food,to put forward the Cross-impact analysis,JIT purchasing management,TOPSIS analysis method and the balanced scorecard model to optimize fresh food e-commerce supply chain procurement management.The innovation of this paper lies in:(1)Using Cross-analysis to guide the purchasing demand;(2)Using models to analyze the benefits of JIT purchasing management and traditional distribution methods;(3)Using TOPSIS model to build a fresh food supplier selection model;(4)Using balanced scorecard model supplier evaluation system to guide suppliers to assess the traditional assessment methods.更多还原