【作者】 吴琼；

【导师】 车传波；

【作者基本信息】 吉林大学 ， 法律硕士（专业学位）， 2017， 硕士

【摘要】 随着社会经济和互联网技术的不断发展,网络购物成为越来越多的消费者的第一选择。如今,为消费者提供网络购物的电子商务平台不胜枚举,其中,淘宝网是影响力最大的,已成为亚洲最大的电子商务平台。随着淘宝网的不断发展,新的问题也随之而来。通过在淘宝网上进行“刷单”(亦称信用炒作行为,以下简称“淘宝刷单行为”或“刷单行为”)来制造销量和好评,以误导消费者,使很多消费者的权益受到损害。为了打击刷单行为,更好地保护消费者的合法权益,并且使消费者在权益受损的情况下能够进行追责,亟需对淘宝网上刷单行为的法律规制进行研究,给消费者提供一个良好的网络购物空间。本文以淘宝刷单行为为研究对象,第一部分对其进行法律上的界定,分析其基本概念及构成要件,研究出该行为的主要特征,以区别于其他行为。从合同法、反不正当竞争法、消费者权益保护法、侵权责任法等不同的视角,分析淘宝刷单行为在法律上涉及的概念,以及在不同的情况下淘宝刷单行为涉及的法律后果。只有在法律上对该行为进行全面、客观地分析,才能对其进行有效的法律规制。第二部分对淘宝刷单行为的法律归责进行分析。首先分析该行为涉及的法律责任主体,即对刷单行为造成的不良后果应当承担法律责任的相关当事人,主要有五类:淘宝网上进行刷单行为的商家、提供刷单服务的第三人、刷单行为人、监管不力的淘宝网管理人员、发空包裹的快递公司。其次分析刷单行为的受害主体,主要包括三类:淘宝网上的真实消费者、受到不正当竞争的淘宝商家、利益受损的淘宝平台。最后分析刷单行为的法律责任形式,即法律责任主体应当承担何种法律责任。第三部分指出淘宝网上刷单行为法律规制存在的问题,主要包括:刷单行为的易操作性、易见效性、隐秘性、多发性、不易区分性及市场监管的不到位,明确难点,有利于建议措施的提出。最后一部分提出淘宝网刷单行为法律规制的措施。首先,对法律规范的科学制定及执行进行分析,要制定有针对性的法律规范;其次,要建立有利于消费者的纠纷解决机制;最后,通过市场监督体系的完善,多方面解决刷单行为带来的负面影响。淘宝网刷单行为对于淘宝网乃至整个电子商务的发展尤为不利,如果不能采取行之有效的办法解决该行为带来的负面影响,将影响网络经济以及社会经济的发展。唯有进行法律上的规制,才能及时、有效地解决这一问题,保护消费者的合法权益,使得社会经济健康、有序地发展。更多还原

【Abstract】 With the development of social economic and Internet technology,Online shopping has become more and more consumers the first choice.Today,many online shopping platforms provide e-commerce for consumers,among them,Taobao is the most influential,has become Asia’s largest e-commerce platform.New problems is following.Through "Credit speculation" in taobao,to produce sales and praise,to mislead consumers,make a lot of consumers’ rights and interests are damaged.In order to combat credit speculation,protect the legitimate rights and interests of consumers,and consumers in the interests of the case can be held liable for damage.We need to conduct a study of legal regulation,and provide consumers with a good online shopping space.In this paper,credit speculation in Taobao is the object of study.The first part,define the behavior in the law,analyze its basic concepts and components,study the behavior of the main features,in order to distinguish it from other acts.From the different perspectives of contract law,anti-unfair competition law,consumer rights protection law and tort liability law,this paper analyzes the concepts involved in the law,and the legal consequences involved in the different situations.The second part analyzes the legal attribution.First of all,the legal liability involved in the behavior of the main,there are five categories: the businessmen who choose the behavior in Taobao,the third person who provides the service,actual behavior,poor supervision of Taobao management staff,empty package delivery company.Secondly,it analyzes injured subject,including three categories: real consumers in Taobao,Taobao business by unfair competition,interests damaged Taobao platform.Finally,it analyzes the legal liability form of the single act,which is the legal liability subject.The third part points out that credit speculation in Taobao problems of legal regulation.First of all,the difficulty of the legal regulation,including: easy to operate,easy to see efficiency,privacy,multiple,difficult to distinguish and absent market supervision.Clearing difficulties is conducive to the proposed measures.The last part puts forward the train of thought and suggestions on the legal regulation.First of all,analyzing the legal norms of scientific formulation,in order to develop targeted legal norms.Second,building a conducive to consumer dispute resolution mechanism.Thirdly,through the improvement of the market supervision system,the negative effects of the various solutions to credit speculation in Taobao.Credit speculation,it is unfavorable to Taobao and even the development of e-commerce,if we can not take effective measures to address the negative impact of the behavior,it will affect the network economy and social economic development.Only legal regulation can solve the problem timely and effectively,protect the legitimate rights and interests of consumers,make the development of social economy healthy and orderly.更多还原