【作者】 林健；

【导师】 毛丹武；

【作者基本信息】 福建师范大学 ， 传播学， 2016， 硕士

【副题名】基于福建平潭农村的个案调查

【摘要】 马克思主义中的意识形态概念指的是由经济基础所决定的“观念上层建筑”,是一个社会为了维系自身的存在和发展所必然带来的社会现象。本文以1949-1976年国家意识形态话语在中国乡村的传播作为研究对象,选取当时福建沿海对台前线的平潭农村为个案作微观考察,探讨新中国成立后国家意识形态话语不断渗透农村社会的过程,分析在这一过程中意识形态话语文本的生产和传播途径以及乡村受众文本重构的方式。从传播学视角研究国家意识形态话语文本的生产和传播,通过深度访谈法收集相关一手材料,结合文献资料,将问题置入相应的时代背景中去考察。本文认为1949-1976年国家意识形态在农村经历了从嵌入到渗透的过程；教育、文化、传播媒介等形式的意识形态国家机器以及政治活动中的“剧场效应”在国家意识形态话语文本的生产和传播过程中扮演着重要的角色；乡村受众在理解话语文本时呈现出不同解码立场和解码方式。本研究力图用个案的微观考察,为研究该时期乡村国家意识形态的传播提供新的视角。更多还原

【Abstract】 In Marxism, the concept of ideology indicates that ideological superstructure is determined by the economic base. It is a social phenomenon inevitably brought by upholding the existence of a society and its development. This article is aimed at researching the communication of state ideology discourse in rural areas in China from 1949 to 1976, to select an individual case to observe microscopically in villages of Pingtan - a frontline city of Fujian to Taiwan, to investigate the process of the state ideological influence on the rural community after the foundation of the People’s Republic of China, to analyze the emergence and communication route of ideological text and discourse in this process and the restructuring on the rural audience.This article is to research the production and communication of the state ideological discourse and text through the perspective of communication, to collect primary sources by employing in-depth interviewing with references to inspect this issue in historical context. To this article, the transformation of the state ideology during 1949-1976 went through implantation to infiltration. The role of ideological state apparatuses, such as education, culture and media etc. in production and dissemination of state ideological discourse and the function of "the theatre’s effect" on political life were very important. And there had different encoding and decoding approaches to rural audiences’ discourse understanding. This article aims to provide a new perspective on studying the rural ideology dissemination with microscopic examination on individual cases in this period.更多还原