【作者】 苏鑫；

【导师】 李铁岗；

【作者基本信息】 山东大学 ， 工业工程（专业学位）， 2016， 硕士

【摘要】 随着改革开放的深入和中国社会主义现代化建设的不断推进,我国的经济在近二十年来得以迅速发展。中国通用航空产业正处在高速发展,民航产业发展迅猛。通过阅读国内外关于机票定价机制的文献,我发现现代通用民航航空产业是发达资本主义国家的重要产业,Graham(1983)指出在欧洲,航空技术产业占有1%左右的国内生产总值,并呈现加速发展态势。欧盟运输部、商务部、民航管理局指挥地方政府、国家实验室和工业部门提出了“小飞机运输系统”计划、通用航空计划等重要国家发展计划引导通用航空产业发展。未来,通用航空产业将引领继动力交通后人类交通运输的新的一次伟大的技术革新。我国国土面积要比欧盟略大,经济总量持续高速增长,现代化建设发展到了一个新的水平。我国的科学技术已具备了发展通用民航航空的社会和科技环境条件。目前学术界对机票定价机制的研究得出的普遍结论是,因为不同航空公司经营成本不同,乘客数量受多种因素影响,因此实行市场化的定价机制符合我国的实际,也有利于航空业的长远发展;同时这也是民航业发达的西方国家发展民航业的先进经验。机票作为一种商品,它的价格直接取决于供求双方的关系,同时它也受到,例如：航油价格、出行里程、购票提前天数,销售渠道等因素的影响。我国航空业的发展从长远来看具有光明的前景,然而近年来大陆高铁运输业的迅速崛起也在不断蚕食航空客运与货运的市场份额。如何更好的定价,基于此本文选取了乘客视角,探究对飞机票价的影响。本文主要研究飞机票价的基本定价方法,为了探究这一问题,我对航班的价格以及其影响因素进行了缜密的数据分析。运用计量经济学的理论和STATA数据分析软件相结合,建立了关于机票价格的回归模。从这一回归模型中我们得出了航班座位数、购票提前天数、国际原油价格、销售渠道和飞行距离与机票价格的关系。希望在机票定价方法上提供一些思路。更多还原

【Abstract】 With the deepening of reform and opening up and the continuous advancement of China’s socialist modernization drive, China’s economy has developed rapidly in the past two decades. China’s general aviation industry is in rapid development, the rapid development of civil aviation industry. By reading the literature on ticket pricing both at home and abroad, I find that the modern civil aviation industry is an important industry in the developed capitalist countries. Graham (1983) points out that in Europe, the aeronautical technology industry accounts for about 1% of the gross domestic product, Accelerate the development trend. The Ministry of Transport, the Ministry of Commerce, and the Civil Aviation Authority direct the development of the general aviation industry by directing local governments, national laboratories and industrial sectors to propose important national development plans such as the Small Aircraft Transport System and the General Aviation Program. In the future, the general aviation industry will lead a new great technological innovation of human transportation after power traffic. China’s land area is slightly larger than the EU, the total economic volume continued to grow at a high speed and the modernization drive to a new level. China’s science and technology already have the development of general aviation aviation social and technological environmental conditions.At present, the general conclusion of the research on the pricing mechanism of airline ticket is that because the operating cost of different airlines is different, the number of passengers is affected by many factors. Therefore, the market-oriented pricing mechanism is in line with China’s reality, and also conducive to the aviation industry. Long-term development; at the same time this is also the development of civil aviation industry in the western countries advanced experience in the civil aviation industry. Airfare as a commodity, its price directly depends on the relationship between supply and demand, at the same time it is also subject to, for example:aviation fuel prices, travel mileage, tickets ahead of schedule, sales channels and other factors. China’s aviation industry in the long run has a bright future, but in recent years the rapid rise of the mainland high-speed rail transport is also constantly eroding air passenger and freight market share. How to better pricing, based on this selected passenger perspective to explore the impact of aircraft fares.In this paper, the basic pricing method of airfare is studied. In order to probe into this problem, I make meticulous analysis on the price of flight and its influencing factors. Using the econometric theory and STATA data analysis software, the paper establishes the regression model about the ticket price. From this regression model we obtained the number of flight seats, the number of days in advance, international crude oil prices, sales channels and flight distance and ticket prices. Hope to offer some ideas on the ticket pricing method.更多还原