【作者】 刘丹；

【导师】 曾磊；

【作者基本信息】 河北大学 ， 工商管理（专业学位）， 2016， 硕士

【摘要】 我国互联网的发展、互联网与传统产业相融合的发展,在近些年出现了跨越式的突破,“互联网+”概念的兴起将传统行业纷纷推向了风口,教育这一传统产业也逐渐搭上互联网的快车开启了各种创新的模式。近年来孕婴童产业的火热程度超乎人们想象,而这一现象随着“单独二孩”政策的放开更是呈现愈演愈烈的趋势。尤其是我国的早教市场,正处于迅猛发展的阶段,广义早教市场的规模已达到2000亿元,其中早教产品市场规模约超500亿元。在互联网模式席卷各个传统产业的时期,选择传统企业运营管理中植入“互联网+”基因的研究作为主题,是出于对“互联网+”背景下传统企业,尤其是传统早教企业如何运用互联网工具进行高效运营,提高运营收入及降低运营成本等问题的思考。“互联网+”战略就是利用互联网的平台,利用信息通信技术,把互联网和包括传统行业在内的各行各业结合起来,在新的领域创造一种新的生态。简单地说就是“互联网+XX传统行业=互联网XX行业”,虽然实际的效果绝不是简单的相加。举例来说,传统集市+互联网有了淘宝,传统百货卖场+互联网有了京东,传统银行+互联网有了支付宝,传统的红娘+互联网有了世纪佳缘,传统交通+互联网有了快的滴滴,而传统新闻+互联网有了柴静《穹顶之下》病毒式的传播。面对这些传统产业,“互联网+”的出现并不是对原有业务的颠覆,而是对相关业务所进行的换代升级。乐融儿童之家创立于2010年,经过5年的发展,已经成为一家婴幼儿早期教育行业中颇具影响力的企业。无论是从教育理念、硬件设施、以及师资团队等方面,乐融儿童之家在早教领域中的专业性已经被越来越多的家长所认可。本文通过运用理论基础和实践经验对早教行业的发展、早教行业的盈利模式进行了阐述,对早教企业借助互联网进行转型进行了必要性和可行性的分析,进而具体分析了乐融儿童之家这一早教企业在互联网+背景下,如何利用互联网技术和互联网思维创新现有产品、改变传统的服务模式、创新营销模式及渠道、以及高效利用各个运营中的环节等问题。更多还原

【Abstract】 In recent years, the development of Internet, and integration of Internet and traditional industries, made a great forward in China. The concept of " Internet+" pushed the traditional industries moving forward rapidly, and the education industry as a traditional industry, is gradually catching the Internet Express and creating various innovations. In recent years, the hot extent of the pregnancy and baby industry is far beyond people’s imagination, and this phenomenon with the release of childbearing policy is showing a strong growing trend. Especially for the Early Education market in China, is under a rapid development stage, the scale of generalized Early Education market has reached 200 billion RMB, which the Early Education products market size is above 50 billion RMB.Internet is sweeping all the traditional industries, during this period, I chose “Internet Plus” as the theme. In the background of “Internet Plus”, the traditional industries, especially for the Early Education enterprise, I just what to research how to use Internet tools for high efficiency operation, increase the operating income and reduce operating costs."Internet+" strategy is taking the use of the Internet as a platform, the use of information and communication technology, to combine the Internet and various of traditional industries, and create a whole new environment in a totally new area. Simply to say, “Internet XX traditional industry = Internet XX industry”, although the actual effect is not a simple addition. For example, Taobao comes from the internet plus traditional market, JingDong comes from the internet plus traditional department stores, Alipay comes from the internet plus traditional bank, Shiji Jiayuan comes from the Internet plus traditional matchmaker, Didi comes from the internet plus traditional traffic, and Jing Chai’s “Under the dome” comes from the internet plus traditional news.Face to these traditional industries, "Internet+" does not overturn of the original business, but upgrade the relevant business.Learroom Children’s House was founded in 2010, after 5 years of development, Learnroom has become a famous enterprise in the early education industry. Whether it is from the aspects of education idea, hardware facilities, as well as the teacher’s team, Learnroom Children’s House has been recognized by more and more parents and families.This paper elaborates the development of Early Education industry, the business model of Early Education enterprises, the necessity and feasibility analysis Early Education enterprises combine with the Internet, and then analyzes in the background of Internet+, Learnroom Children’s House as an early education enterprise how to use Internet technology and the Internet thinking to innovate the existing products, to change the traditional mode of service innovation, to create the marketing channel, and to enhance the efficiency of each part in the operation.更多还原