【作者】 刘敏；

【导师】 黄翔；

【作者基本信息】 华中师范大学 ， 人文地理学， 2016， 硕士

【摘要】 自二十世纪九十年代起,茶马古道文化一直是学术界的研究热点。湖北省赤壁市羊楼洞村是鄂俄茶马古道的源头,其茶马古道文化资源丰富、内容广博,旅游开发价值极大。但其旅游产品存在的诸多问题：产品体系结构单一、文化含量低、旅游产品缺乏特色等,导致优质的茶马古道文化资源没有发挥应有的旅游价值。在此现状之上,研究羊楼洞的茶马古道文化,能深入挖掘其文化内涵,对其文化价值有新的认识；研究其旅游产品的开发,能增加旅游产品文化含量、提高旅游产品品质,为茶马古道文化旅游产品的开发提供借鉴,具有一定研究意义。本文主要研究了文化概念、旅游产品概念、旅游产品谱系以及旅游产品开发等相关理论,并利用文献研究法、实地调查法、定性定量相结合法等研究方法,首先对羊楼洞的茶马古道文化进行分类解析和资源评价；然后构建其完整的旅游产品谱系；最后创新文化的表达方式设计出羊楼洞的茶马古道文化旅游产品。但文章仍存在不足之处：茶马古道文化内涵有待细化和完善、旅游产品谱系构建需进一步优化、旅游产品设计的文字表达有限,文章仍有改进提高的空间。论文总共五章：第一章：绪论。介绍本文的研究背景、意义、内容、方法以及相关综述；第二章：理论基础。主要研究文化和产品的概念,旅游产品谱系构建理论和旅游产品开发相关理论,为文章提供理论支撑；第三章：茶马古道文化研究。从物质、制度和精神三个层面对羊楼洞的茶马古道文化进行分类,并详细解析其文化内涵,然后对其文化资源进行定量、定性评价；第四章：旅游产品开发设计。分析其旅游产品开发现状,提出旅游产品开发原则,构建旅游产品谱系,最终创意设计文化旅游产品；第五章：结语。总结研究成果,提出不足之处。更多还原

【Abstract】 Since 1990s, research on the tea horse road culture has been the focus of academic circles. As the source of Hubei to Russian tea horse road, Yangloudong is rich in the tea horse road cultural resources, it is extensive content, and has great value in tourism development. But from the actual situation, the cultural resources have not played the value of Tourism. The main problem inciouds that:low cultural content of tourism product, single product system structure, and lack of characteristics, and so on. Above the status quo, studying on Yangloudong Tea Horse Road culture, can excavate its cultural connotation, and have a new understanding of the cultural value; studying on tourism product development, can increase the cultural content of tourism products, improve the quality of tourism products, and provide a reference on tea horse road cultural tourism product development.The study has a certain significance.This paper mainly studies the concept of culture and tourism products, tourism product spectrum and tourism product development and other related theories.The paper uses the method of literature research, field survey, qualitative and quantitative research methods, and so on. After that the paper firstly classify the resource evaluation of Yangloudong Tea Horse Road culture; and then creat the whole tourism product pedigree, finally design the tea horse road cultural tourism products of Yangloudong. But there are still shortcomings in this article:to refined and improved the culture needs; to optimize the construction of tourism product pedigree; and the text expression of tourism product design is limited. There is still room for improvement.The paper has five chapters:Chapter 1:Introduction, mainly introduces the background, significance, content, methods and related review of the research;Chapter 2:Theoretical basis. mainly introduces the concept of culture and tourism products, the construction of tourism product system, and the theoretical basis for the development of tourism products;Chapter 3:Analysis of cultural connotation. On the basis of Hubei to Russian tea horse road overview, from the material, system and spirit three layer, this paper classify Yangloudong Tea Horse Road Cultural, and detailed analysis of its cultural connotation. Finally, it carry on the cultural resources of quantitative and qualitative evaluation;Chapter 4:Tourism product development. Analyze the status of the development of the tourism products of Yangloudong, build the tourism product system, and finally design the cultural tourism products;Chapter 5:Epilogue. Summarize the content of the full text and put forward the deficiency of the article.更多还原